Public Relations, Advertising, and Applied Communication at St Bonaventure University
Bachelor's Degree
sbu.eduAnalysis
When peer programs in New York produce first-year earnings around $39,000 against $25,000 in debt, you're looking at a workable ratio—but the communications field doesn't reward geography or institution equally. Syracuse grads in this major earn $55,000 out of the gate, while SUNY Plattsburgh grads make $40,000. St. Bonaventure's small communication program lacks publicly reported outcomes, so we're relying on state averages that may or may not reflect what happens to students from a rural campus without major media markets nearby.
The debt burden here appears manageable relative to typical earnings for communications majors, sitting right at the state median. But consider what you're buying: an 82% acceptance rate school charging private tuition for outcomes that—based on comparable New York programs—land squarely in the middle of the pack. The top communications programs in the state produce 40-50% higher earnings, and even the public option at Plattsburgh edges ahead.
For a field where internships and alumni networks drive early career success, location matters enormously. If your child thrives in smaller settings and can secure strong internships independently, this could work. But if proximity to media centers and established industry pipelines is important, you're paying private school prices for outcomes that peer data suggests are merely adequate.
Where St Bonaventure University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in New York
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New York (28 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $40,150 | $38,828* | — | $25,416* | — | |
| $63,061 | $54,934* | $71,592 | $26,000* | 0.47 | |
| $51,424 | $44,485* | $61,347 | $25,000* | 0.56 | |
| $55,450 | $42,030* | $60,872 | $24,000* | 0.57 | |
| $40,260 | $41,696* | — | $25,000* | 0.60 | |
| $8,881 | $40,143* | $54,719 | $24,975* | 0.62 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At St Bonaventure University, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 12 similar programs in NY. Actual outcomes may vary.