Public Relations, Advertising, and Applied Communication at State University of New York at Cortland
Bachelor's Degree
www2.cortland.eduAnalysis
Similar communications programs in New York suggest first-year earnings around $38,800—right at the state median but well behind top performers like Syracuse ($54,900) and Pace ($44,500). For a field where personal networks and institutional reputation often matter, SUNY Cortland's location in a smaller upstate city may limit the immediate career launching power compared to schools with stronger metro-area connections.
The estimated $24,200 debt load sits comfortably below both state and national medians for this degree, producing a manageable 0.62 debt-to-earnings ratio. Based on peer program patterns, graduates would need about seven months of gross income to cover their debt—workable for a communications career, though the relatively modest starting salary means budgeting will be tight in those first years. The 27% Pell population suggests the school serves students for whom keeping debt manageable matters considerably.
The core question is whether this program can help your student access the higher-earning opportunities that clearly exist in New York's communications industry. Since we're working with estimates rather than actual graduate outcomes, connecting with current students or recent alumni would be particularly valuable here—ask specifically about internship placements and where graduates land their first jobs. Geography may be destiny in this field more than the degree itself.
Where State University of New York at Cortland Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in New York
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New York (28 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $8,815 | $38,828* | — | $24,213* | — | |
| $63,061 | $54,934* | $71,592 | $26,000* | 0.47 | |
| $51,424 | $44,485* | $61,347 | $25,000* | 0.56 | |
| $55,450 | $42,030* | $60,872 | $24,000* | 0.57 | |
| $40,260 | $41,696* | — | $25,000* | 0.60 | |
| $8,881 | $40,143* | $54,719 | $24,975* | 0.62 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At State University of New York at Cortland, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 12 similar programs in NY. Actual outcomes may vary.