Est. Earnings (1yr)
$38,828
Est. from NY median (12 programs)
Est. Median Debt
$24,213
Est. from NY median (4 programs)

Analysis

Similar communications programs in New York suggest first-year earnings around $38,800—right at the state median but well behind top performers like Syracuse ($54,900) and Pace ($44,500). For a field where personal networks and institutional reputation often matter, SUNY Cortland's location in a smaller upstate city may limit the immediate career launching power compared to schools with stronger metro-area connections.

The estimated $24,200 debt load sits comfortably below both state and national medians for this degree, producing a manageable 0.62 debt-to-earnings ratio. Based on peer program patterns, graduates would need about seven months of gross income to cover their debt—workable for a communications career, though the relatively modest starting salary means budgeting will be tight in those first years. The 27% Pell population suggests the school serves students for whom keeping debt manageable matters considerably.

The core question is whether this program can help your student access the higher-earning opportunities that clearly exist in New York's communications industry. Since we're working with estimates rather than actual graduate outcomes, connecting with current students or recent alumni would be particularly valuable here—ask specifically about internship placements and where graduates land their first jobs. Geography may be destiny in this field more than the degree itself.

Where State University of New York at Cortland Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs in New York

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New York (28 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
State University of New York at CortlandCortland$8,815$38,828*$24,213*
Syracuse UniversitySyracuse$63,061$54,934*$71,592$26,000*0.47
Pace UniversityNew York$51,424$44,485*$61,347$25,000*0.56
Hofstra UniversityHempstead$55,450$42,030*$60,872$24,000*0.57
Marymount Manhattan CollegeNew York$40,260$41,696*$25,000*0.60
State University of New York at PlattsburghPlattsburgh$8,881$40,143*$54,719$24,975*0.62
National Median$39,794*$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At State University of New York at Cortland, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 12 similar programs in NY. Actual outcomes may vary.