Public Relations, Advertising, and Applied Communication at State University of New York at Oswego
Bachelor's Degree
oswego.eduAnalysis
SUNY Oswego's PR and advertising program starts modestly—graduates earn about $2,600 below the national median initially—but what happens over the next three years tells a more compelling story. By year four, earnings jump 35% to reach $50,322, vaulting past not just the national average but also several more expensive private options in New York.
The debt picture reinforces the value equation. At $26,000, graduates borrow slightly more than typical for this field, but the manageable 0.70 debt-to-earnings ratio means the loan can realistically be paid off within a few years once earnings accelerate. Among New York's 28 programs, this ranks squarely in the middle (40th percentile) for starting pay, yet the trajectory matters more than the launch point. Consider that graduates ultimately out-earn those from Hofstra and Marymount Manhattan—schools charging far steeper tuition.
The tradeoff here is clear: accept a slower start in exchange for steady career momentum and far less debt than private alternatives. For families prioritizing affordability and long-term trajectory over immediate starting salary, this program delivers solid returns. Just understand you're investing in growth rather than an instant payoff.
Where State University of New York at Oswego Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How State University of New York at Oswego graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| State University of New York at Oswego | $37,203 | $50,322 | +35% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Manhattan University | $26,502 | $61,402 | +132% |
| Fashion Institute of Technology | $36,849 | $61,399 | +67% |
| Pace University | $44,485 | $61,347 | +38% |
Compare to Similar Programs in New York
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New York (28 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,769 | $37,203 | $50,322 | $26,000 | 0.70 | |
| $63,061 | $54,934 | $71,592 | $26,000 | 0.47 | |
| $51,424 | $44,485 | $61,347 | $25,000 | 0.56 | |
| $55,450 | $42,030 | $60,872 | $24,000 | 0.57 | |
| $40,260 | $41,696 | — | $25,000 | 0.60 | |
| $8,881 | $40,143 | $54,719 | $24,975 | 0.62 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At State University of New York at Oswego, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 70 graduates with reported earnings and 74 graduates with debt data. Small samples may not be representative.