Public Relations, Advertising, and Applied Communication at SUNY Polytechnic Institute
Bachelor's Degree
sunypoly.eduAnalysis
Similar communications programs across New York suggest first-year earnings around $38,800—squarely in line with the state median for this field. The estimated $24,200 debt load translates to a 0.62 debt-to-earnings ratio, meaning roughly seven months of gross income to cover borrowing. That's a manageable starting point, particularly compared to fields where debt exceeds annual earnings.
The catch is that comparable programs at other SUNY schools show this isn't a high-earning major. Top performers in New York like Syracuse and Pace produce graduates earning in the $40,000s to $50,000s, but those often come with higher tuition and debt. Meanwhile, SUNY Plattsburgh—another public option—reports first-year earnings around $40,100 with similar cost structures. The estimates here suggest SUNY Poly sits in the middle of the pack: not exceptional outcomes, but reasonable value given the lower debt burden.
For anxious parents, the question isn't whether communications degrees pay well—they don't, at least initially—but whether this particular program offers a sound financial foundation. Based on peer programs, the debt-to-earnings picture looks balanced enough to avoid financial strain early on, though career growth will matter significantly. If your child is committed to communications and wants a SUNY price tag, this appears to be a defensible choice. If they're choosing this field casually or could pivot to a higher-earning major, the modest earnings trajectory deserves serious consideration.
Where SUNY Polytechnic Institute Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in New York
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New York (28 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $8,578 | $38,828* | — | $24,213* | — | |
| $63,061 | $54,934* | $71,592 | $26,000* | 0.47 | |
| $51,424 | $44,485* | $61,347 | $25,000* | 0.56 | |
| $55,450 | $42,030* | $60,872 | $24,000* | 0.57 | |
| $40,260 | $41,696* | — | $25,000* | 0.60 | |
| $8,881 | $40,143* | $54,719 | $24,975* | 0.62 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At SUNY Polytechnic Institute, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 12 similar programs in NY. Actual outcomes may vary.