Public Relations, Advertising, and Applied Communication at Taylor University
Bachelor's Degree
taylor.eduAnalysis
Communications degrees typically face scrutiny over their return on investment, and based on comparable programs in Indiana, Taylor's outcomes land right at the state median—estimated first-year earnings around $38,900 against $27,000 in debt. That 0.69 debt-to-earnings ratio sits slightly above the national median debt of $24,600, meaning graduates are carrying moderately more debt than peers nationwide for essentially the same starting salary. The estimates come from a small sample of similar programs in Indiana, so actual outcomes could vary, but they align closely with what's typical for this field.
The more concerning picture emerges when you look at what other Indiana schools report. Indiana Wesleyan produces graduates earning nearly $10,000 more in their first year, while Butler and Ball State also edge ahead of Taylor's estimated figure. Given that communications careers often require hustle and networking to build momentum, starting at the median rather than ahead of the pack matters. The field rewards early connections and portfolio building, and if peers from competitor programs are earning 15-25% more out of the gate, that gap compounds.
For parents weighing this program, understand you're looking at estimates suggesting a middle-of-the-road financial outcome in a competitive major. The debt load is manageable but not exceptional, and peer institutions appear to be launching graduates into slightly better starting positions. If your student is set on Taylor for fit or faith-based education, the financial picture isn't disqualifying—but they should know they're not buying a financial advantage in this particular program.
Where Taylor University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Indiana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $39,104 | $38,861* | — | $27,000* | — | |
| $31,168 | $48,225* | — | $32,082* | 0.67 | |
| $8,216 | $48,225* | — | —* | — | |
| $45,980 | $39,701* | $46,663 | $26,176* | 0.66 | |
| $10,758 | $38,020* | $51,378 | $23,879* | 0.63 | |
| $37,350 | $36,964* | — | $27,000* | 0.73 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Taylor University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 6 similar programs in IN. Actual outcomes may vary.