Est. Earnings (1yr)
$38,861
Est. from IN median (6 programs)
Est. Median Debt
$27,000
Est. from IN median (3 programs)

Analysis

Communications degrees typically face scrutiny over their return on investment, and based on comparable programs in Indiana, Taylor's outcomes land right at the state median—estimated first-year earnings around $38,900 against $27,000 in debt. That 0.69 debt-to-earnings ratio sits slightly above the national median debt of $24,600, meaning graduates are carrying moderately more debt than peers nationwide for essentially the same starting salary. The estimates come from a small sample of similar programs in Indiana, so actual outcomes could vary, but they align closely with what's typical for this field.

The more concerning picture emerges when you look at what other Indiana schools report. Indiana Wesleyan produces graduates earning nearly $10,000 more in their first year, while Butler and Ball State also edge ahead of Taylor's estimated figure. Given that communications careers often require hustle and networking to build momentum, starting at the median rather than ahead of the pack matters. The field rewards early connections and portfolio building, and if peers from competitor programs are earning 15-25% more out of the gate, that gap compounds.

For parents weighing this program, understand you're looking at estimates suggesting a middle-of-the-road financial outcome in a competitive major. The debt load is manageable but not exceptional, and peer institutions appear to be launching graduates into slightly better starting positions. If your student is set on Taylor for fit or faith-based education, the financial picture isn't disqualifying—but they should know they're not buying a financial advantage in this particular program.

Where Taylor University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs in Indiana

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Indiana (16 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Taylor UniversityUpland$39,104$38,861*$27,000*
Indiana Wesleyan University-MarionMarion$31,168$48,225*$32,082*0.67
Indiana Wesleyan University-National & GlobalMarion$8,216$48,225**
Butler UniversityIndianapolis$45,980$39,701*$46,663$26,176*0.66
Ball State UniversityMuncie$10,758$38,020*$51,378$23,879*0.63
Franklin CollegeFranklin$37,350$36,964*$27,000*0.73
National Median$39,794*$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Taylor University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 6 similar programs in IN. Actual outcomes may vary.