Public Relations, Advertising, and Applied Communication at University of Arkansas
Bachelor's Degree
uark.eduAnalysis
In Arkansas, communications programs produce varying outcomes, and the estimated figures for this University of Arkansas bachelor's suggest placement near the middle of that range. Based on three similar programs in the state, first-year earnings around $35,000 sit below the national median of nearly $40,000 for this field. That gap matters when you're carrying estimated debt of $23,342—roughly two-thirds of first-year income, which means about eight months of gross pay dedicated solely to loan repayment.
The direct comparison is telling: Arkansas State's communications graduates reportedly earn $40,812 in their first year—about $5,600 more than what peer programs in Arkansas typically produce. That difference compounds significantly over a career's trajectory. The estimated debt load here aligns closely with both state and national benchmarks for communications programs, so the financial pressure comes less from excessive borrowing and more from the earnings side not quite reaching competitive levels.
Given that these figures derive from similar programs rather than actual outcomes for Arkansas's specific graduates, there's inherent uncertainty about whether this program matches, exceeds, or falls short of peer performance. For a field where early networking and internships often matter as much as the degree itself, you'll want concrete placement data and employer connections before committing. The financial math only works if actual outcomes beat these state-based estimates.
Where University of Arkansas Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Arkansas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Arkansas (6 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $9,748 | $35,177* | — | $23,342* | — | |
| $7,754 | $40,812* | — | $23,250* | 0.57 | |
| $10,118 | $35,177* | $41,827 | $22,800* | 0.65 | |
| $24,888 | $33,577* | $47,237 | $26,854* | 0.80 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Arkansas, approximately 17% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in AR. Actual outcomes may vary.