Median Earnings (1yr)
$28,490
17th percentile
40th percentile in Arkansas
Median Debt
$27,000
8% above national median

Analysis

The small sample size here is a real limitation, but the pattern that emerges isn't encouraging: UCA's Communication and Media Studies grads start at $28,490—well below both Arkansas's state median of $33,417 and the national median of $34,959. That lands them in the 17th percentile nationally and only middle-of-the-pack within Arkansas itself. When Arkansas State and the University of Arkansas are producing grads who earn $40,000+ in their first year, the nearly $12,000 gap is hard to ignore.

The 53% earnings growth by year four is the program's strongest selling point, bringing graduates to $43,555. That kind of trajectory suggests the degree opens doors over time, even if the entry point is weak. However, the $27,000 in debt—slightly above both state and national medians—means graduates spend their first year earning barely more than what they owe. For a program with a 90% admission rate at a regional comprehensive university, families might reasonably expect better immediate return.

If your child is set on media studies and committed to staying in Arkansas, this could work if they're patient about building their career. But the stronger in-state options at similar or lower costs should be on the table. Without more graduate data to confirm these trends, it's tough to recommend this path with confidence.

Where University of Central Arkansas Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of Central Arkansas graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Central Arkansas$28,490$43,555+53%
University of Arkansas$40,095$52,795+32%
Ouachita Baptist University$34,574$39,034+13%
Arkansas State University$40,192$38,396-4%
Arkansas Tech University$30,927$34,783+12%

Compare to Similar Programs in Arkansas

Communication and Media Studies bachelors's programs at peer institutions in Arkansas (15 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Central ArkansasConway$10,118$28,490$43,555$27,0000.95
Arkansas State UniversityJonesboro$7,754$40,192$38,396$21,2500.53
University of ArkansasFayetteville$9,748$40,095$52,795$21,1650.53
Ouachita Baptist UniversityArkadelphia$32,480$34,574$39,034$23,5210.68
University of Arkansas at Little RockLittle Rock$8,455$33,417$30,611$23,7170.71
Arkansas Tech UniversityRussellville$8,508$30,927$34,783$24,5000.79
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Central Arkansas, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 24 graduates with reported earnings and 25 graduates with debt data. Small samples may not be representative.