Analysis
The small sample size here is a real limitation, but the pattern that emerges isn't encouraging: UCA's Communication and Media Studies grads start at $28,490—well below both Arkansas's state median of $33,417 and the national median of $34,959. That lands them in the 17th percentile nationally and only middle-of-the-pack within Arkansas itself. When Arkansas State and the University of Arkansas are producing grads who earn $40,000+ in their first year, the nearly $12,000 gap is hard to ignore.
The 53% earnings growth by year four is the program's strongest selling point, bringing graduates to $43,555. That kind of trajectory suggests the degree opens doors over time, even if the entry point is weak. However, the $27,000 in debt—slightly above both state and national medians—means graduates spend their first year earning barely more than what they owe. For a program with a 90% admission rate at a regional comprehensive university, families might reasonably expect better immediate return.
If your child is set on media studies and committed to staying in Arkansas, this could work if they're patient about building their career. But the stronger in-state options at similar or lower costs should be on the table. Without more graduate data to confirm these trends, it's tough to recommend this path with confidence.
Where University of Central Arkansas Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Central Arkansas graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Central Arkansas | $28,490 | $43,555 | +53% |
| University of Arkansas | $40,095 | $52,795 | +32% |
| Ouachita Baptist University | $34,574 | $39,034 | +13% |
| Arkansas State University | $40,192 | $38,396 | -4% |
| Arkansas Tech University | $30,927 | $34,783 | +12% |
Compare to Similar Programs in Arkansas
Communication and Media Studies bachelors's programs at peer institutions in Arkansas (15 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,118 | $28,490 | $43,555 | $27,000 | 0.95 | |
| $7,754 | $40,192 | $38,396 | $21,250 | 0.53 | |
| $9,748 | $40,095 | $52,795 | $21,165 | 0.53 | |
| $32,480 | $34,574 | $39,034 | $23,521 | 0.68 | |
| $8,455 | $33,417 | $30,611 | $23,717 | 0.71 | |
| $8,508 | $30,927 | $34,783 | $24,500 | 0.79 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Central Arkansas, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 25 graduates with debt data. Small samples may not be representative.