Public Relations, Advertising, and Applied Communication at University of Charleston
Bachelor's Degree
ucwv.eduAnalysis
A first-year salary around $40,000 against an estimated debt load of nearly $26,000 creates a workable but tight financial picture for communications graduates. Based on comparable programs nationally, this field typically produces modest but steady starting salaries—the national range shows most graduates earning between $39,800 and $42,400 in their first year. The debt-to-earnings ratio of 0.65 suggests graduates would need to dedicate roughly two-thirds of their first year's salary to clear their loans, though spread over ten years this becomes more manageable at around $290 monthly.
What complicates the assessment here is that both the earnings and debt figures are drawn from national peers rather than Charleston's actual graduate outcomes. Communications programs vary significantly based on regional job markets and internship networks, and Charleston's small program size means we don't have school-specific data to evaluate. West Virginia's media and PR landscape differs considerably from coastal markets where many of these benchmark programs operate, potentially affecting both internship quality and starting salary prospects.
For families considering this investment, the estimated numbers suggest reasonable but not exceptional returns. The debt level isn't alarming, but parents should verify whether Charleston's program offers the professional connections and hands-on experience that make communications degrees pay off—these soft factors matter more in this field than in more standardized professional programs.
Where University of Charleston Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs Nationally
Public Relations, Advertising, and Applied Communication bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $32,842 | $39,794* | — | $25,832* | — | |
| $63,061 | $54,934* | $71,592 | $26,000* | 0.47 | |
| $64,460 | $51,828* | $65,215 | $19,750* | 0.38 | |
| $6,496 | $51,436* | $58,056 | $11,975* | 0.23 | |
| $49,414 | $51,114* | $60,628 | $27,000* | 0.53 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Charleston, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.