Based on U.S. Department of Education data (October 2025 release).
Analysis
UConn Stamford's marketing program turns a modest $55K starting salary into nearly $75K by year fourβa 36% jump that outpaces typical career growth for marketing grads. While the first-year earnings sit exactly at Connecticut's median for marketing programs, graduates who stick with it see substantial income acceleration that puts this program in the 94th percentile nationally.
The debt picture adds to the appeal: $21,889 is below both the national average ($24,267) and Connecticut's typical marketing program debt ($23,518). That 0.40 debt-to-earnings ratio means graduates owe less than half their starting salary, a manageable starting point that gets even more comfortable as earnings climb. Half the student body receives Pell grants, suggesting the school serves students who might otherwise struggle to access this kind of upward mobility.
The catch is timing. Marketing graduates here need patienceβthe real payoff materializes several years into their careers rather than immediately after graduation. But for families willing to look past the starting number, the trajectory matters more than the launch point. This program delivers stronger long-term earnings than 94% of marketing programs nationwide, making it a solid choice for students committed to building a career rather than chasing the highest Day One salary.
Where University of Connecticut-Stamford Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Connecticut-Stamford graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Connecticut-Stamford | $54,809 | $74,369 | +36% |
| Fairfield University | $53,891 | $75,350 | +40% |
| University of Connecticut-Waterbury Campus | $54,809 | $74,369 | +36% |
| University of Connecticut | $54,809 | $74,369 | +36% |
| University of Connecticut-Avery Point | $54,809 | $74,369 | +36% |
Compare to Similar Programs in Connecticut
Marketing bachelors's programs at peer institutions in Connecticut (13 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $17,472 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,100 | $54,931 | $47,277 | $28,524 | 0.52 | |
| $20,366 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,462 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,452 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,462 | $54,809 | $74,369 | $21,889 | 0.40 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
Explore Related Programs
Marketing in Connecticut
- Post University$54,931
- University of Connecticut$54,809
- University of Connecticut-Avery Point$54,809
- University of Connecticut-Hartford Campus$54,809
- University of Connecticut-Waterbury Campus$54,809
Explore further
- All Programs covering the principles and practices of managing organizations, finances, and markets. Includes accounting, finance, marketing, management, entrepreneurship, and specialized fields like supply chain and real estate. programs nationwide
- All programs at University of Connecticut-Stamford
- College programs in Connecticut
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Connecticut-Stamford, approximately 50% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 103 graduates with reported earnings and 97 graduates with debt data. Small samples may not be representative.