Marketing at University of Connecticut-Waterbury Campus
Bachelor's Degree
Analysis
UConn-Waterbury's marketing graduates start earning 23% above the national median and see exceptional growth—jumping from $55K to $74K within four years. This trajectory outpaces 94% of marketing programs nationwide, making it one of the strongest performers in a field where many graduates struggle to break $45K in their first year.
The financial picture looks particularly attractive: graduates carry just under $22K in debt, well below the national average, creating a debt-to-earnings ratio of 0.40 that's easily manageable. With half the student body on Pell grants and an 87% admission rate, UConn-Waterbury provides accessible entry into a program that delivers outcomes comparable to the flagship campus. Among Connecticut's 13 marketing programs, it sits right at the state median for starting earnings—but that median is already 23% above the national norm, reflecting Connecticut's strong job market for marketing professionals.
The 36% earnings growth over four years suggests graduates successfully advance into better-paying roles rather than plateauing early. For families concerned about return on investment, this program combines low debt with above-average starting pay and strong upward mobility—a combination that's rare in marketing programs nationally.
Where University of Connecticut-Waterbury Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Connecticut-Waterbury Campus graduates compare to all programs nationally
University of Connecticut-Waterbury Campus graduates earn $55k, placing them in the 94th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Connecticut
Marketing bachelors's programs at peer institutions in Connecticut (13 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Connecticut-Waterbury Campus | $54,809 | $74,369 | $21,889 | 0.40 |
| Post University | $54,931 | $47,277 | $28,524 | 0.52 |
| University of Connecticut | $54,809 | $74,369 | $21,889 | 0.40 |
| University of Connecticut-Stamford | $54,809 | $74,369 | $21,889 | 0.40 |
| University of Connecticut-Hartford Campus | $54,809 | $74,369 | $21,889 | 0.40 |
| University of Connecticut-Avery Point | $54,809 | $74,369 | $21,889 | 0.40 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Connecticut
Compare tuition, earnings, and debt across Connecticut schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Post University Waterbury | $17,100 | $54,931 | $28,524 |
| University of Connecticut Storrs | $20,366 | $54,809 | $21,889 |
| University of Connecticut-Stamford Stamford | $17,472 | $54,809 | $21,889 |
| University of Connecticut-Hartford Campus Hartford | $17,452 | $54,809 | $21,889 |
| University of Connecticut-Avery Point Groton | $17,462 | $54,809 | $21,889 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Connecticut-Waterbury Campus, approximately 50% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 103 graduates with reported earnings and 97 graduates with debt data. Small samples may not be representative.