Median Earnings (1yr)
$54,809
94th percentile (60th in CT)
Median Debt
$21,889
10% below national median
Debt-to-Earnings
0.40
Manageable
Sample Size
103
Adequate data

Analysis

UConn-Waterbury's marketing graduates start earning 23% above the national median and see exceptional growth—jumping from $55K to $74K within four years. This trajectory outpaces 94% of marketing programs nationwide, making it one of the strongest performers in a field where many graduates struggle to break $45K in their first year.

The financial picture looks particularly attractive: graduates carry just under $22K in debt, well below the national average, creating a debt-to-earnings ratio of 0.40 that's easily manageable. With half the student body on Pell grants and an 87% admission rate, UConn-Waterbury provides accessible entry into a program that delivers outcomes comparable to the flagship campus. Among Connecticut's 13 marketing programs, it sits right at the state median for starting earnings—but that median is already 23% above the national norm, reflecting Connecticut's strong job market for marketing professionals.

The 36% earnings growth over four years suggests graduates successfully advance into better-paying roles rather than plateauing early. For families concerned about return on investment, this program combines low debt with above-average starting pay and strong upward mobility—a combination that's rare in marketing programs nationally.

Where University of Connecticut-Waterbury Campus Stands

Earnings vs. debt across all marketing bachelors's programs nationally

University of Connecticut-Waterbury CampusOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of Connecticut-Waterbury Campus graduates compare to all programs nationally

University of Connecticut-Waterbury Campus graduates earn $55k, placing them in the 94th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Connecticut

Marketing bachelors's programs at peer institutions in Connecticut (13 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Connecticut-Waterbury Campus$54,809$74,369$21,8890.40
Post University$54,931$47,277$28,5240.52
University of Connecticut$54,809$74,369$21,8890.40
University of Connecticut-Stamford$54,809$74,369$21,8890.40
University of Connecticut-Hartford Campus$54,809$74,369$21,8890.40
University of Connecticut-Avery Point$54,809$74,369$21,8890.40
National Median$44,728—$24,2670.54

Other Marketing Programs in Connecticut

Compare tuition, earnings, and debt across Connecticut schools

SchoolIn-State TuitionEarnings (1yr)Debt
Post University
Waterbury
$17,100$54,931$28,524
University of Connecticut
Storrs
$20,366$54,809$21,889
University of Connecticut-Stamford
Stamford
$17,472$54,809$21,889
University of Connecticut-Hartford Campus
Hartford
$17,452$54,809$21,889
University of Connecticut-Avery Point
Groton
$17,462$54,809$21,889

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Connecticut-Waterbury Campus, approximately 50% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 103 graduates with reported earnings and 97 graduates with debt data. Small samples may not be representative.