Median Earnings (1yr)
$54,809
94th percentile (60th in CT)
Median Debt
$21,889
10% below national median
Debt-to-Earnings
0.40
Manageable
Sample Size
103
Adequate data

Analysis

UConn Hartford's marketing program lands graduates in the 94th percentile nationally for earnings—a remarkable outcome from a school with an 86% acceptance rate and nearly half of students on Pell grants. That $54,809 starting salary crushes the national median of $44,728 by more than $10,000, and notably, all UConn system campuses share identical median outcomes, suggesting consistent curriculum and employer connections across locations.

The real story here is the trajectory: graduates see 36% earnings growth by year four, reaching $74,369, while carrying just $21,889 in debt. That 0.40 debt-to-earnings ratio means the typical graduate owes less than half of their first-year salary—manageable by any standard. Within Connecticut, this program sits at the 60th percentile, essentially matching the state median. That's actually impressive context when you consider Connecticut's wealthy economy naturally elevates all outcomes, and this Hartford campus delivers identical results to the flagship Storrs location.

The combination of strong access (those Pell numbers suggest real economic mobility), reasonable debt, and elite national placement makes this a smart choice for Connecticut families. You're getting outcomes that compete with selective private schools, backed by a public university system's resources and network, without excessive debt burden.

Where University of Connecticut-Hartford Campus Stands

Earnings vs. debt across all marketing bachelors's programs nationally

University of Connecticut-Hartford CampusOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of Connecticut-Hartford Campus graduates compare to all programs nationally

University of Connecticut-Hartford Campus graduates earn $55k, placing them in the 94th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Connecticut

Marketing bachelors's programs at peer institutions in Connecticut (13 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Connecticut-Hartford Campus$54,809$74,369$21,8890.40
Post University$54,931$47,277$28,5240.52
University of Connecticut$54,809$74,369$21,8890.40
University of Connecticut-Avery Point$54,809$74,369$21,8890.40
University of Connecticut-Stamford$54,809$74,369$21,8890.40
University of Connecticut-Waterbury Campus$54,809$74,369$21,8890.40
National Median$44,728—$24,2670.54

Other Marketing Programs in Connecticut

Compare tuition, earnings, and debt across Connecticut schools

SchoolIn-State TuitionEarnings (1yr)Debt
Post University
Waterbury
$17,100$54,931$28,524
University of Connecticut
Storrs
$20,366$54,809$21,889
University of Connecticut-Avery Point
Groton
$17,462$54,809$21,889
University of Connecticut-Stamford
Stamford
$17,472$54,809$21,889
University of Connecticut-Waterbury Campus
Waterbury
$17,462$54,809$21,889

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Connecticut-Hartford Campus, approximately 46% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 103 graduates with reported earnings and 97 graduates with debt data. Small samples may not be representative.