Analysis
UConn Hartford's marketing program lands graduates in the 94th percentile nationally for earningsβa remarkable outcome from a school with an 86% acceptance rate and nearly half of students on Pell grants. That $54,809 starting salary crushes the national median of $44,728 by more than $10,000, and notably, all UConn system campuses share identical median outcomes, suggesting consistent curriculum and employer connections across locations.
The real story here is the trajectory: graduates see 36% earnings growth by year four, reaching $74,369, while carrying just $21,889 in debt. That 0.40 debt-to-earnings ratio means the typical graduate owes less than half of their first-year salaryβmanageable by any standard. Within Connecticut, this program sits at the 60th percentile, essentially matching the state median. That's actually impressive context when you consider Connecticut's wealthy economy naturally elevates all outcomes, and this Hartford campus delivers identical results to the flagship Storrs location.
The combination of strong access (those Pell numbers suggest real economic mobility), reasonable debt, and elite national placement makes this a smart choice for Connecticut families. You're getting outcomes that compete with selective private schools, backed by a public university system's resources and network, without excessive debt burden.
Where University of Connecticut-Hartford Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Connecticut-Hartford Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Connecticut-Hartford Campus | $54,809 | $74,369 | +36% |
| Fairfield University | $53,891 | $75,350 | +40% |
| University of Connecticut-Waterbury Campus | $54,809 | $74,369 | +36% |
| University of Connecticut | $54,809 | $74,369 | +36% |
| University of Connecticut-Avery Point | $54,809 | $74,369 | +36% |
Compare to Similar Programs in Connecticut
Marketing bachelors's programs at peer institutions in Connecticut (13 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $17,452 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,100 | $54,931 | $47,277 | $28,524 | 0.52 | |
| $20,366 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,462 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,472 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,462 | $54,809 | $74,369 | $21,889 | 0.40 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Connecticut-Hartford Campus, approximately 46% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 103 graduates with reported earnings and 97 graduates with debt data. Small samples may not be representative.