Marketing at University of Connecticut-Hartford Campus
Bachelor's Degree
Analysis
UConn Hartford's marketing program lands graduates in the 94th percentile nationally for earnings—a remarkable outcome from a school with an 86% acceptance rate and nearly half of students on Pell grants. That $54,809 starting salary crushes the national median of $44,728 by more than $10,000, and notably, all UConn system campuses share identical median outcomes, suggesting consistent curriculum and employer connections across locations.
The real story here is the trajectory: graduates see 36% earnings growth by year four, reaching $74,369, while carrying just $21,889 in debt. That 0.40 debt-to-earnings ratio means the typical graduate owes less than half of their first-year salary—manageable by any standard. Within Connecticut, this program sits at the 60th percentile, essentially matching the state median. That's actually impressive context when you consider Connecticut's wealthy economy naturally elevates all outcomes, and this Hartford campus delivers identical results to the flagship Storrs location.
The combination of strong access (those Pell numbers suggest real economic mobility), reasonable debt, and elite national placement makes this a smart choice for Connecticut families. You're getting outcomes that compete with selective private schools, backed by a public university system's resources and network, without excessive debt burden.
Where University of Connecticut-Hartford Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Connecticut-Hartford Campus graduates compare to all programs nationally
University of Connecticut-Hartford Campus graduates earn $55k, placing them in the 94th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Connecticut
Marketing bachelors's programs at peer institutions in Connecticut (13 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Connecticut-Hartford Campus | $54,809 | $74,369 | $21,889 | 0.40 |
| Post University | $54,931 | $47,277 | $28,524 | 0.52 |
| University of Connecticut | $54,809 | $74,369 | $21,889 | 0.40 |
| University of Connecticut-Avery Point | $54,809 | $74,369 | $21,889 | 0.40 |
| University of Connecticut-Stamford | $54,809 | $74,369 | $21,889 | 0.40 |
| University of Connecticut-Waterbury Campus | $54,809 | $74,369 | $21,889 | 0.40 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Connecticut
Compare tuition, earnings, and debt across Connecticut schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Post University Waterbury | $17,100 | $54,931 | $28,524 |
| University of Connecticut Storrs | $20,366 | $54,809 | $21,889 |
| University of Connecticut-Avery Point Groton | $17,462 | $54,809 | $21,889 |
| University of Connecticut-Stamford Stamford | $17,472 | $54,809 | $21,889 |
| University of Connecticut-Waterbury Campus Waterbury | $17,462 | $54,809 | $21,889 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Connecticut-Hartford Campus, approximately 46% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 103 graduates with reported earnings and 97 graduates with debt data. Small samples may not be representative.