Public Relations, Advertising, and Applied Communication at University of Idaho
Bachelor's Degree
uidaho.eduAnalysis
The University of Idaho's communications program sits squarely in the middle for this field nationally—graduates earn slightly less than the typical program ($38,136 versus $39,794 first-year), though they carry roughly average debt at $26,000. What's more interesting is the in-state picture: with only four Idaho schools offering this degree, U of I's graduates land at the state median, meaning half of Idaho communications programs produce lower earnings. For families committed to staying in Idaho, this represents the baseline outcome you can expect.
The debt load here is actually encouraging—at 68% of first-year earnings, graduates face a manageable repayment burden. Most financial aid experts suggest keeping this ratio below 1.0, so borrowers here should be able to handle their payments while building careers. The 15% earnings growth over four years is solid, taking graduates from $38,000 to nearly $44,000, which suggests employers value the experience these alumni gain.
The real question is whether these numbers work for your family's specific situation. Communications careers often start modestly but can branch into well-paying specialties—corporate communications, digital marketing, public affairs. If your child has clear career goals and networking opportunities, or if they're receiving significant financial aid that reduces that $26,000 debt figure, this program can work. But families taking on the full cost should understand they're paying for a middle-of-the-pack outcome in a field where starting salaries rarely impress on paper.
Where University of Idaho Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Idaho graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Idaho | $38,136 | $43,706 | +15% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| University of Southern California | $50,041 | $70,999 | +42% |
Compare to Similar Programs Nationally
Public Relations, Advertising, and Applied Communication bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,816 | $38,136 | $43,706 | $26,000 | 0.68 | |
| $63,061 | $54,934 | $71,592 | $26,000 | 0.47 | |
| $64,460 | $51,828 | $65,215 | $19,750 | 0.38 | |
| $6,496 | $51,436 | $58,056 | $11,975 | 0.23 | |
| $49,414 | $51,114 | $60,628 | $27,000 | 0.53 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Idaho, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 102 graduates with reported earnings and 102 graduates with debt data. Small samples may not be representative.