Public Relations, Advertising, and Applied Communication at University of Nebraska-Lincoln
Bachelor's Degree
unl.eduAnalysis
University of Nebraska-Lincoln's communications program delivers solid returns with a 23% earnings boost over four years—uncommon trajectory in a field where many graduates see flat or declining wages. Starting at $42,168 and climbing to nearly $52,000 by year four suggests graduates are gaining traction rather than hitting early career ceilings.
The debt picture looks manageable at $23,258, translating to a 0.55 ratio against first-year earnings. That's reasonable for a communications degree, especially given the earnings growth potential. Within Nebraska, this program sits at the 60th percentile for earnings—middle of the pack locally but performing above the national median. Since there are only six schools offering this major in the state, the competition is limited, which may explain why UNL holds steady rather than dominating.
For families weighing this investment, the key advantage is the upward earnings trajectory paired with moderate debt. Many communications programs plateau quickly, but UNL graduates appear to be developing skills employers value over time. The combination of Lincoln's lower cost of living and the program's post-graduation momentum makes this a practical choice for students committed to PR or advertising careers, particularly those planning to stay in the region.
Where University of Nebraska-Lincoln Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Nebraska-Lincoln graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Nebraska-Lincoln | $42,168 | $51,687 | +23% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| University of Southern California | $50,041 | $70,999 | +42% |
Compare to Similar Programs Nationally
Public Relations, Advertising, and Applied Communication bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,108 | $42,168 | $51,687 | $23,258 | 0.55 | |
| $63,061 | $54,934 | $71,592 | $26,000 | 0.47 | |
| $64,460 | $51,828 | $65,215 | $19,750 | 0.38 | |
| $6,496 | $51,436 | $58,056 | $11,975 | 0.23 | |
| $49,414 | $51,114 | $60,628 | $27,000 | 0.53 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Nebraska-Lincoln, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 249 graduates with reported earnings and 251 graduates with debt data. Small samples may not be representative.