Public Relations, Advertising, and Applied Communication at University of Nebraska-Lincoln
Bachelor's Degree
Analysis
University of Nebraska-Lincoln's communications program delivers solid returns with a 23% earnings boost over four years—uncommon trajectory in a field where many graduates see flat or declining wages. Starting at $42,168 and climbing to nearly $52,000 by year four suggests graduates are gaining traction rather than hitting early career ceilings.
The debt picture looks manageable at $23,258, translating to a 0.55 ratio against first-year earnings. That's reasonable for a communications degree, especially given the earnings growth potential. Within Nebraska, this program sits at the 60th percentile for earnings—middle of the pack locally but performing above the national median. Since there are only six schools offering this major in the state, the competition is limited, which may explain why UNL holds steady rather than dominating.
For families weighing this investment, the key advantage is the upward earnings trajectory paired with moderate debt. Many communications programs plateau quickly, but UNL graduates appear to be developing skills employers value over time. The combination of Lincoln's lower cost of living and the program's post-graduation momentum makes this a practical choice for students committed to PR or advertising careers, particularly those planning to stay in the region.
Where University of Nebraska-Lincoln Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Nebraska-Lincoln graduates compare to all programs nationally
University of Nebraska-Lincoln graduates earn $42k, placing them in the 73th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Nebraska
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Nebraska (6 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Nebraska-Lincoln | $42,168 | $51,687 | $23,258 | 0.55 |
| National Median | $39,794 | — | $24,625 | 0.62 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Nebraska-Lincoln, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 249 graduates with reported earnings and 251 graduates with debt data. Small samples may not be representative.