Analysis
University of North Alabama's Communication and Media Studies program starts graduates at $30,182—below both the national median ($34,959) and Alabama's median ($33,172) for this field. While ranking in just the 23rd percentile nationally, it performs closer to the middle of the pack within Alabama (40th percentile), though it still trails the state's stronger programs by $5,000 to $10,000 annually. The $21,000 in median debt is actually lower than typical for this major, but that advantage gets offset by the below-average starting salary.
The 22% earnings growth to $36,690 by year four shows some upward trajectory, bringing graduates closer to what peers at other Alabama schools earn initially. However, communication and media studies already ranks among lower-earning majors nationally, and starting in the bottom quarter makes the financial picture tighter. The 0.70 debt-to-earnings ratio is manageable but leaves little room for error in a field where job outcomes can vary widely based on specific career paths.
For families looking at communication degrees in Alabama, this program costs less in debt than competitors but also delivers less in immediate earning power. If your student is committed to this field and values UNA's environment, the lower debt provides some cushion. But if maximizing early-career earnings matters—particularly for covering loan payments or building financial stability—programs at Alabama, Samford, or Auburn offer significantly stronger returns from day one.
Where University of North Alabama Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of North Alabama graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of North Alabama | $30,182 | $36,690 | +22% |
| Auburn University | $35,929 | $54,188 | +51% |
| The University of Alabama | $40,790 | $45,947 | +13% |
| University of Alabama at Birmingham | $33,190 | $40,729 | +23% |
| Jacksonville State University | $35,147 | $38,577 | +10% |
Compare to Similar Programs in Alabama
Communication and Media Studies bachelors's programs at peer institutions in Alabama (20 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,990 | $30,182 | $36,690 | $21,000 | 0.70 | |
| $11,900 | $40,790 | $45,947 | $25,000 | 0.61 | |
| $38,144 | $39,690 | — | — | — | |
| $12,536 | $35,929 | $54,188 | $20,675 | 0.58 | |
| $12,426 | $35,147 | $38,577 | $24,750 | 0.70 | |
| $8,832 | $33,190 | $40,729 | $26,000 | 0.78 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Alabama, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 62 graduates with reported earnings and 66 graduates with debt data. Small samples may not be representative.