Median Earnings (1yr)
$30,182
23rd percentile
40th percentile in Alabama
Median Debt
$21,000
16% below national median

Analysis

University of North Alabama's Communication and Media Studies program starts graduates at $30,182—below both the national median ($34,959) and Alabama's median ($33,172) for this field. While ranking in just the 23rd percentile nationally, it performs closer to the middle of the pack within Alabama (40th percentile), though it still trails the state's stronger programs by $5,000 to $10,000 annually. The $21,000 in median debt is actually lower than typical for this major, but that advantage gets offset by the below-average starting salary.

The 22% earnings growth to $36,690 by year four shows some upward trajectory, bringing graduates closer to what peers at other Alabama schools earn initially. However, communication and media studies already ranks among lower-earning majors nationally, and starting in the bottom quarter makes the financial picture tighter. The 0.70 debt-to-earnings ratio is manageable but leaves little room for error in a field where job outcomes can vary widely based on specific career paths.

For families looking at communication degrees in Alabama, this program costs less in debt than competitors but also delivers less in immediate earning power. If your student is committed to this field and values UNA's environment, the lower debt provides some cushion. But if maximizing early-career earnings matters—particularly for covering loan payments or building financial stability—programs at Alabama, Samford, or Auburn offer significantly stronger returns from day one.

Where University of North Alabama Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of North Alabama graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of North Alabama$30,182$36,690+22%
Auburn University$35,929$54,188+51%
The University of Alabama$40,790$45,947+13%
University of Alabama at Birmingham$33,190$40,729+23%
Jacksonville State University$35,147$38,577+10%

Compare to Similar Programs in Alabama

Communication and Media Studies bachelors's programs at peer institutions in Alabama (20 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of North AlabamaFlorence$11,990$30,182$36,690$21,0000.70
The University of AlabamaTuscaloosa$11,900$40,790$45,947$25,0000.61
Samford UniversityBirmingham$38,144$39,690
Auburn UniversityAuburn$12,536$35,929$54,188$20,6750.58
Jacksonville State UniversityJacksonville$12,426$35,147$38,577$24,7500.70
University of Alabama at BirminghamBirmingham$8,832$33,190$40,729$26,0000.78
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Alabama, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 62 graduates with reported earnings and 66 graduates with debt data. Small samples may not be representative.