Communication and Media Studies at University of South Alabama
Bachelor's Degree
Analysis
South Alabama's Communication and Media Studies program starts slowly but shows promising momentum, with graduates earning just $30,153 in year one but jumping to $38,521 by year four—a 28% increase that eventually pushes earnings above both state and national medians. That growth trajectory matters because it transforms what initially looks like below-average performance into a competitive outcome by the time graduates establish their careers.
The $26,000 debt load is reasonable and roughly in line with state and national norms, creating a manageable debt-to-earnings ratio of 0.86. Within Alabama, this program sits at the 40th percentile—middle of the pack, trailing flagship programs at Alabama ($40,790) and Auburn ($35,929), but notably ahead of where it starts. The catch is patience: that first year earning just over $30,000 means graduates need runway time to grow into better-paying media roles.
For families comfortable with a longer ramp-up period, this program delivers solid four-year outcomes at a price point that won't create crushing debt. But students need realistic expectations about entry-level media salaries in Mobile and should prioritize internships or side projects that can accelerate that earnings climb. The moderate sample size (30-100 graduates) suggests these numbers are reasonably reliable, though individual results will vary considerably based on whether graduates pursue journalism, corporate communications, or media production paths.
Where University of South Alabama Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of South Alabama graduates compare to all programs nationally
University of South Alabama graduates earn $30k, placing them in the 23th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Alabama
Communication and Media Studies bachelors's programs at peer institutions in Alabama (20 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of South Alabama | $30,153 | $38,521 | $26,000 | 0.86 |
| The University of Alabama | $40,790 | $45,947 | $25,000 | 0.61 |
| Samford University | $39,690 | — | — | — |
| Auburn University | $35,929 | $54,188 | $20,675 | 0.58 |
| Jacksonville State University | $35,147 | $38,577 | $24,750 | 0.70 |
| University of Alabama at Birmingham | $33,190 | $40,729 | $26,000 | 0.78 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in Alabama
Compare tuition, earnings, and debt across Alabama schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| The University of Alabama Tuscaloosa | $11,900 | $40,790 | $25,000 |
| Samford University Birmingham | $38,144 | $39,690 | — |
| Auburn University Auburn | $12,536 | $35,929 | $20,675 |
| Jacksonville State University Jacksonville | $12,426 | $35,147 | $24,750 |
| University of Alabama at Birmingham Birmingham | $8,832 | $33,190 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Alabama, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 78 graduates with reported earnings and 90 graduates with debt data. Small samples may not be representative.