Analysis
UW-River Falls graduates with psychology degrees earn substantially more than most psychology majors nationwide—landing in the 90th percentile with nearly $37,000 in their first year. That's about $5,500 above the national median for psychology programs. Within Wisconsin, however, the picture is less exceptional. At the 60th percentile statewide, River Falls sits comfortably above the state median of $35,139 but trails several smaller private institutions that place graduates into the low $40,000s. The $23,000 in typical debt is below both state and national averages, creating a manageable debt-to-earnings ratio of 0.62.
The earnings trajectory shows steady, if unspectacular, growth—reaching about $40,700 by year four. For Wisconsin families considering in-state tuition options, River Falls represents a solid middle-ground choice: better outcomes than half the psychology programs in the state, with lower debt than most alternatives. The combination of strong national standing and reasonable debt makes this a defensible investment, though families should understand they're not getting the premium earning power that some Wisconsin competitors deliver.
If your student is committed to psychology and values affordability over maximizing starting salary, River Falls delivers above-average outcomes without the debt burden that often accompanies psychology degrees. The moderate sample size suggests these numbers are reasonably reliable.
Where University of Wisconsin-River Falls Stands
Earnings vs. debt across all psychology bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-River Falls graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-River Falls | $36,970 | $40,714 | +10% |
| University of Wisconsin-Madison | $31,985 | $52,087 | +63% |
| Marquette University | $35,076 | $50,539 | +44% |
| Carthage College | $27,741 | $49,688 | +79% |
| Carroll University | $37,079 | $48,351 | +30% |
Compare to Similar Programs in Wisconsin
Psychology bachelors's programs at peer institutions in Wisconsin (30 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,606 | $36,970 | $40,714 | $23,000 | 0.62 | |
| $33,000 | $45,416 | — | $28,468 | 0.63 | |
| $32,286 | $42,355 | $42,673 | $38,866 | 0.92 | |
| $35,080 | $39,874 | $46,913 | $27,000 | 0.68 | |
| — | $39,596 | — | $27,562 | 0.70 | |
| $8,250 | $38,376 | $45,048 | $26,000 | 0.68 | |
| National Median | — | $31,482 | — | $25,500 | 0.81 |
Career Paths
Occupations commonly associated with psychology graduates
Industrial-Organizational Psychologists
Clinical and Counseling Psychologists
Psychologists, All Other
Neuropsychologists
Clinical Neuropsychologists
Psychology Teachers, Postsecondary
Managers, All Other
Loss Prevention Managers
Social Science Research Assistants
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-River Falls, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 63 graduates with reported earnings and 94 graduates with debt data. Small samples may not be representative.