Business Administration, Management and Operations at University of Wisconsin-Superior
Bachelor's Degree
uwsuper.eduAnalysis
UW-Superior's business program graduates face a steep uphill battle against other Wisconsin options. While the $24,000 debt load is reasonable and the debt-to-earnings ratio looks manageable at 0.53, graduates earn about $46,000βroughly $6,500 less than the typical Wisconsin business graduate. That gap matters: across 37 business programs in the state, this one ranks in just the 40th percentile, meaning six out of ten Wisconsin business programs deliver higher earnings. The flat earnings trajectory from year one to year four suggests limited room for rapid advancement.
The comparison to Wisconsin's flagship programs is particularly stark. UW-Madison business grads earn $67,700, nearly 50% more, while even regional competitors like UW-Oshkosh ($57,800) significantly outpace Superior's outcomes. You're paying similar debt levels but receiving substantially different returns depending on which Wisconsin campus your child attends.
For families committed to staying in northern Wisconsin or prioritizing UW-Superior's small-school environment, this program delivers modest earnings with manageable debt. But if strong career outcomes drive the decision, exploring other UW System campuses or Wisconsin business programs would likely prove more rewarding. The 94% admission rate suggests Superior isn't a fallback option for lack of alternativesβmake sure the choice reflects genuine fit rather than convenience.
Where University of Wisconsin-Superior Stands
Earnings vs. debt across all business administration, management and operations bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Superior graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Superior | $45,999 | $46,203 | +0% |
| University of Wisconsin-Madison | $67,699 | $81,952 | +21% |
| Marquette University | $63,285 | $73,164 | +16% |
| University of Wisconsin-Milwaukee | $56,774 | $66,918 | +18% |
| Carthage College | $53,555 | $65,523 | +22% |
Compare to Similar Programs in Wisconsin
Business Administration, Management and Operations bachelors's programs at peer institutions in Wisconsin (37 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,487 | $45,999 | $46,203 | $24,158 | 0.53 | |
| $11,205 | $67,699 | $81,952 | $20,500 | 0.30 | |
| $48,700 | $63,285 | $73,164 | $26,633 | 0.42 | |
| $48,421 | $60,187 | β | β | β | |
| $11,982 | $59,693 | $56,566 | $37,315 | 0.63 | |
| $8,212 | $57,809 | $63,085 | $25,000 | 0.43 | |
| National Median | β | $45,703 | β | $26,000 | 0.57 |
Career Paths
Occupations commonly associated with business administration, management and operations graduates
Computer and Information Systems Managers
Architectural and Engineering Managers
Biofuels/Biodiesel Technology and Product Development Managers
Financial Managers
Treasurers and Controllers
Investment Fund Managers
Natural Sciences Managers
Clinical Research Coordinators
Water Resource Specialists
Compensation and Benefits Managers
Human Resources Managers
Sales Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Superior, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 81 graduates with reported earnings and 84 graduates with debt data. Small samples may not be representative.