Public Relations, Advertising, and Applied Communication at Utica University
Bachelor's Degree
utica.eduAnalysis
The $25,400 in estimated debt here sits right at New York's typical level for this field, but the earnings picture tells a more complex story. Similar programs across New York suggest first-year earnings around $38,800, which puts this program squarely at the state median—though that's notably below what graduates earn from Syracuse ($54,900) or even SUNY Plattsburgh ($40,100). The debt-to-earnings ratio of 0.65 is manageable by standard measures, but for a communications degree from an accessible institution (87% admission rate), you'd hope to see stronger differentiation.
What becomes clearer by year four is that earnings do climb to $41,400, which approaches the national 75th percentile for this field. That's encouraging and suggests Utica's career services or alumni network may provide some leverage over time. Still, starting nearly $16,000 below Syracuse graduates means a lot of ground to make up, and in fields like PR and advertising where early connections and internships often drive success, that initial gap matters.
The practical reality: this bachelor's degree appears to deliver outcomes typical for New York communications programs—not exceptional, but not alarming either. If your child has strong internship opportunities lined up or specific connections to Utica's network in upstate New York, the investment pencils out. Without those advantages, understand you're paying private school rates for state-median results in a field where individual hustle often matters more than the diploma itself.
Where Utica University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Utica University | — | $41,386 | — |
| Syracuse University | $54,934 | $71,592 | +30% |
| Manhattan University | $26,502 | $61,402 | +132% |
| Fashion Institute of Technology | $36,849 | $61,399 | +67% |
| Pace University | $44,485 | $61,347 | +38% |
Compare to Similar Programs in New York
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in New York (28 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $24,308 | $38,828* | $41,386 | $25,416* | — | |
| $63,061 | $54,934* | $71,592 | $26,000* | 0.47 | |
| $51,424 | $44,485* | $61,347 | $25,000* | 0.56 | |
| $55,450 | $42,030* | $60,872 | $24,000* | 0.57 | |
| $40,260 | $41,696* | — | $25,000* | 0.60 | |
| $8,881 | $40,143* | $54,719 | $24,975* | 0.62 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Utica University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 12 similar programs in NY. Actual outcomes may vary.