Median Earnings (1yr)
$23,897
5th percentile
10th percentile in Virginia
Median Debt
$28,000
12% above national median

Analysis

Virginia State's Communication and Media Studies program ranks near the bottom among Virginia schools—10th percentile statewide—with first-year earnings of $23,897 that lag far behind the state median of $36,220. While graduates see strong 64% earnings growth by year four, reaching $39,191, that still means spending three years earning substantially less than peers from UVA or Virginia Tech, who start at $47,000+. The $28,000 debt load is higher than both state and national medians, creating a challenging first few years where graduates earn barely above minimum wage while managing student loans.

The program serves a predominantly Pell-eligible student body (71%), and for families seeking the most affordable path into media careers, the debt-to-earnings ratio of 1.17 is concerning but not catastrophic. The key question is whether the lower initial earnings represent a stepping stone that levels out—which the year-four data suggests may happen—or whether graduates are consistently behind their in-state peers throughout their careers.

For anxious parents, the reality is stark: this program performs in the bottom tenth of Virginia communication degrees. If your child is Virginia-based and considering this field, comparing job placement outcomes and internship networks against schools like JMU or Virginia Tech would be essential. The savings from VSU's lower tuition could evaporate quickly given the $13,000 first-year earnings gap versus top state programs.

Where Virginia State University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Virginia State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Virginia State University$23,897$39,191+64%
University of Virginia-Main Campus$47,368$68,510+45%
James Madison University$42,769$56,819+33%
Virginia Polytechnic Institute and State University$44,309$55,850+26%
Randolph-Macon College$40,328$54,123+34%

Compare to Similar Programs in Virginia

Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Virginia State UniversityPetersburg$9,755$23,897$39,191$28,0001.17
DeVry University-VirginiaArlington$17,488$47,622$47,238$56,8581.19
University of Virginia-Main CampusCharlottesville$20,986$47,368$68,510$21,2300.45
Virginia Polytechnic Institute and State UniversityBlacksburg$15,478$44,309$55,850$20,6130.47
James Madison UniversityHarrisonburg$13,576$42,769$56,819$21,5020.50
Randolph-Macon CollegeAshland$48,002$40,328$54,123$27,0000.67
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Virginia State University, approximately 71% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 84 graduates with reported earnings and 105 graduates with debt data. Small samples may not be representative.