Analysis
Virginia State's Communication and Media Studies program ranks near the bottom among Virginia schools—10th percentile statewide—with first-year earnings of $23,897 that lag far behind the state median of $36,220. While graduates see strong 64% earnings growth by year four, reaching $39,191, that still means spending three years earning substantially less than peers from UVA or Virginia Tech, who start at $47,000+. The $28,000 debt load is higher than both state and national medians, creating a challenging first few years where graduates earn barely above minimum wage while managing student loans.
The program serves a predominantly Pell-eligible student body (71%), and for families seeking the most affordable path into media careers, the debt-to-earnings ratio of 1.17 is concerning but not catastrophic. The key question is whether the lower initial earnings represent a stepping stone that levels out—which the year-four data suggests may happen—or whether graduates are consistently behind their in-state peers throughout their careers.
For anxious parents, the reality is stark: this program performs in the bottom tenth of Virginia communication degrees. If your child is Virginia-based and considering this field, comparing job placement outcomes and internship networks against schools like JMU or Virginia Tech would be essential. The savings from VSU's lower tuition could evaporate quickly given the $13,000 first-year earnings gap versus top state programs.
Where Virginia State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Virginia State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Virginia State University | $23,897 | $39,191 | +64% |
| University of Virginia-Main Campus | $47,368 | $68,510 | +45% |
| James Madison University | $42,769 | $56,819 | +33% |
| Virginia Polytechnic Institute and State University | $44,309 | $55,850 | +26% |
| Randolph-Macon College | $40,328 | $54,123 | +34% |
Compare to Similar Programs in Virginia
Communication and Media Studies bachelors's programs at peer institutions in Virginia (29 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,755 | $23,897 | $39,191 | $28,000 | 1.17 | |
| $17,488 | $47,622 | $47,238 | $56,858 | 1.19 | |
| $20,986 | $47,368 | $68,510 | $21,230 | 0.45 | |
| $15,478 | $44,309 | $55,850 | $20,613 | 0.47 | |
| $13,576 | $42,769 | $56,819 | $21,502 | 0.50 | |
| $48,002 | $40,328 | $54,123 | $27,000 | 0.67 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Virginia State University, approximately 71% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 84 graduates with reported earnings and 105 graduates with debt data. Small samples may not be representative.