Public Relations, Advertising, and Applied Communication at Washington and Lee University
Bachelor's Degree
wlu.eduAnalysis
Washington and Lee's communications program costs an estimated $25,800 in debt to reach first-year earnings around $40,000—figures drawn from similar programs nationally since the school's graduate cohort is too small for the Department of Education to publish actual outcomes. That debt-to-earnings ratio of 0.65 suggests roughly eight months of gross income to clear the debt, which falls within reasonable territory for a bachelor's degree.
What complicates the calculation here is the institution itself. With a 17% admission rate and average SAT scores above 1500, Washington and Lee attracts highly competitive students who might command stronger employment prospects regardless of major. Yet the estimated $40,000 starting salary—the national median for this field—doesn't reflect the premium you'd expect from an elite liberal arts degree. Communications and PR roles vary wildly in compensation depending on geography and employer type, and this program's small size means we simply don't know if graduates land in high-paying markets or benefit from the school's alumni network in ways the estimates can't capture.
The core question is whether Washington and Lee's institutional advantages translate into better-than-typical outcomes for communications majors. The estimated figures suggest a standard entry point for the field, not a clear boost. If your student is choosing this program for the broader liberal arts experience and campus prestige, that's one calculation. If they're banking on communications-specific career acceleration, you're investing on faith rather than evidence.
Where Washington and Lee University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs Nationally
Public Relations, Advertising, and Applied Communication bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $64,525 | $39,794* | — | $25,832* | — | |
| $63,061 | $54,934* | $71,592 | $26,000* | 0.47 | |
| $64,460 | $51,828* | $65,215 | $19,750* | 0.38 | |
| $6,496 | $51,436* | $58,056 | $11,975* | 0.23 | |
| $49,414 | $51,114* | $60,628 | $27,000* | 0.53 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Washington and Lee University, approximately 11% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.