Public Relations, Advertising, and Applied Communication at Wichita State University
Bachelor's Degree
wichita.eduAnalysis
Communications programs nationwide report first-year earnings around $40,000, and Wichita State's program appears to track with that national pattern. The estimated $23,342 in debt—slightly below the national median for this major—translates to a debt-to-earnings ratio of 0.59, which means graduates would owe roughly seven months of their first year's salary. That's a manageable starting point, though communications careers often require hustle and networking to advance beyond entry-level pay.
The challenge with communications degrees generally isn't the initial debt load but the career trajectory. These fields reward talent, persistence, and connections more than credentials alone. Similar programs nationally produce graduates earning $40,000-$42,000 in year one, but that range doesn't capture the wide variation between those who land agency jobs in major markets versus those piecing together freelance work or settling into corporate communications roles in smaller cities. Wichita's lower cost of living could work in graduates' favor, making that $40,000 stretch further than it would in Kansas City or Denver.
For parents, the key question is whether your student has the drive and personality to thrive in competitive, relationship-driven fields. The estimated debt picture suggests this program won't create crushing financial pressure, but it also won't provide the higher starting salaries that quickly erase student loans. If your student is entrepreneurial and comfortable with uncertainty, this debt level leaves room to take career risks. If they need predictable paychecks and clear advancement paths, they should understand that communications requires building your own opportunities.
Where Wichita State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs Nationally
Public Relations, Advertising, and Applied Communication bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $9,322 | $39,794* | — | $23,342* | — | |
| $63,061 | $54,934* | $71,592 | $26,000* | 0.47 | |
| $64,460 | $51,828* | $65,215 | $19,750* | 0.38 | |
| $6,496 | $51,436* | $58,056 | $11,975* | 0.23 | |
| $49,414 | $51,114* | $60,628 | $27,000* | 0.53 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Wichita State University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.