Est. Earnings (1yr)
$39,794
Est. from national median (183 programs)
Est. Median Debt
$23,342
Est. from national median (91 programs)

Analysis

Communications programs nationwide report first-year earnings around $40,000, and Wichita State's program appears to track with that national pattern. The estimated $23,342 in debt—slightly below the national median for this major—translates to a debt-to-earnings ratio of 0.59, which means graduates would owe roughly seven months of their first year's salary. That's a manageable starting point, though communications careers often require hustle and networking to advance beyond entry-level pay.

The challenge with communications degrees generally isn't the initial debt load but the career trajectory. These fields reward talent, persistence, and connections more than credentials alone. Similar programs nationally produce graduates earning $40,000-$42,000 in year one, but that range doesn't capture the wide variation between those who land agency jobs in major markets versus those piecing together freelance work or settling into corporate communications roles in smaller cities. Wichita's lower cost of living could work in graduates' favor, making that $40,000 stretch further than it would in Kansas City or Denver.

For parents, the key question is whether your student has the drive and personality to thrive in competitive, relationship-driven fields. The estimated debt picture suggests this program won't create crushing financial pressure, but it also won't provide the higher starting salaries that quickly erase student loans. If your student is entrepreneurial and comfortable with uncertainty, this debt level leaves room to take career risks. If they need predictable paychecks and clear advancement paths, they should understand that communications requires building your own opportunities.

Where Wichita State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs Nationally

Public Relations, Advertising, and Applied Communication bachelors's programs at top institutions nationally

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Wichita State UniversityWichita$9,322$39,794*$23,342*
Syracuse UniversitySyracuse$63,061$54,934*$71,592$26,000*0.47
Southern Methodist UniversityDallas$64,460$51,828*$65,215$19,750*0.38
Brigham Young UniversityProvo$6,496$51,436*$58,056$11,975*0.23
Assumption UniversityWorcester$49,414$51,114*$60,628$27,000*0.53
Miami University-HamiltonHamilton$7,278$50,700*$65,121$25,000*0.49
National Median$39,794*$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Wichita State University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.