Public Relations, Advertising, and Applied Communication at Avila University
Bachelor's Degree
avila.eduAnalysis
The financial picture for communications programs in Missouri suggests a debt burden that hovers around 60% of first-year income—manageable on paper, but tight when you're launching a career in a field known for modest starting salaries. Based on data from comparable programs across the state, graduates typically earn around $38,000 in their first year, while debt sits near $23,250. That's below the national median for these programs, though earnings in Missouri also run about $1,800 below the national benchmark.
What makes this calculation harder for parents is the uncertainty. Other Missouri schools offering this major report actual outcomes ranging from $36,585 to $42,421, suggesting considerable variation even within the state. Without specific data from Avila's own graduates, you're making decisions based on what *similar* programs produce rather than what *this* program delivers. The debt level appears reasonable, but whether Avila's career network, internship pipeline, and alumni connections translate to earnings closer to Webster's $42,000 or Evangel's $36,500 remains an open question.
For families watching budgets closely—and with nearly half of students here receiving Pell grants—that $23,250 becomes more significant when monthly loan payments start. If your student is drawn to PR or advertising specifically, get concrete answers from Avila about graduate outcomes, employer partnerships, and where recent alumni landed jobs before committing.
Where Avila University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $38,672 | $37,993* | — | $23,250* | — | |
| $30,730 | $42,421* | $45,908 | —* | — | |
| $9,024 | $40,178* | $46,066 | $23,329* | 0.58 | |
| $9,496 | $40,127* | $51,191 | $25,000* | 0.62 | |
| $9,739 | $39,401* | $43,229 | $26,000* | 0.66 | |
| $27,192 | $36,585* | — | —* | — | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Avila University, approximately 49% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 8 similar programs in MO. Actual outcomes may vary.