Public Relations, Advertising, and Applied Communication at Azusa Pacific University
Bachelor's Degree
apu.eduAnalysis
Azusa Pacific's communications program manages to keep debt notably lower than most California peers—$18,493 versus a state median of $22,625—but the estimated first-year earnings of $39,470 based on comparable California programs suggest graduates enter a competitive field where breaking through takes time. That debt figure lands in the 95th percentile nationally, meaning it's actually quite low relative to what communications students typically borrow elsewhere, which matters when you're starting at under $40,000 annually.
The challenge is that other California programs show what's possible in this market: USC and National University graduates reportedly earn around $50,000 in their first year, while even San Diego State produces $44,000. These gaps might reflect differences in career services, alumni networks, or regional job markets, but they underscore that similar programs in the same state can yield significantly different outcomes. The 0.47 debt-to-earnings ratio based on these estimates is manageable—you could theoretically pay off the debt in under a year if you devoted your entire salary to it—but that calculation assumes starting salaries align with the state average.
For parents, the lower debt load is genuinely advantageous, particularly if your child plans to pursue entry-level agency work or nonprofit communications where salaries start modest. However, with limited actual outcome data for Azusa Pacific specifically, you're betting on your child matching or exceeding the California median. Ask pointed questions about where recent graduates actually landed jobs and what they're earning.
Where Azusa Pacific University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in California
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $43,600 | $39,470* | — | $18,493 | — | |
| $13,320 | $50,070* | — | $30,622 | 0.61 | |
| $68,237 | $50,041* | $70,999 | $20,251 | 0.40 | |
| $66,742 | $45,988* | $64,905 | $26,000 | 0.57 | |
| $8,290 | $44,197* | $62,118 | $17,038 | 0.39 | |
| $62,784 | $40,141* | $60,270 | $22,625 | 0.56 | |
| National Median | — | $39,794* | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Azusa Pacific University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in CA. Actual outcomes may vary.