Public Relations, Advertising, and Applied Communication at Pepperdine University
Bachelor's Degree
pepperdine.eduAnalysis
Pepperdine's communications program shows exactly what a parent should look for: strong initial earnings that accelerate rapidly. Four years out, graduates earn $64,905—more than $25,000 above California's median for this field. While the program ranks 89th percentile nationally, its 60th percentile state ranking reflects California's competitive communications market, where Pepperdine sits just behind USC and National University but ahead of most CSU options.
The $26,000 debt load is manageable at 0.57 times first-year earnings, meaning graduates could realistically pay off their loans in about a year if they prioritized it. The 41% earnings growth over four years suggests Pepperdine's alumni network and brand reputation open doors that compound over time—critical in an industry where relationships drive advancement. At a school where only 20% of students receive Pell grants, expect networking advantages that matter in PR and advertising.
For a parent concerned about ROI, this delivers. The combination of reasonable debt, above-average starting salaries, and strong growth trajectory makes it one of the better bets in California for communications. Just know you're paying Pepperdine's premium tuition (beyond these modest loan figures) for access to an influential network in LA's media landscape.
Where Pepperdine University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Pepperdine University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Pepperdine University | $45,988 | $64,905 | +41% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| University of Southern California | $50,041 | $70,999 | +42% |
| San Diego State University | $44,197 | $62,118 | +41% |
| Chapman University | $40,141 | $60,270 | +50% |
Compare to Similar Programs in California
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $66,742 | $45,988 | $64,905 | $26,000 | 0.57 | |
| $13,320 | $50,070 | — | $30,622 | 0.61 | |
| $68,237 | $50,041 | $70,999 | $20,251 | 0.40 | |
| $8,290 | $44,197 | $62,118 | $17,038 | 0.39 | |
| $62,784 | $40,141 | $60,270 | $22,625 | 0.56 | |
| $7,064 | $38,798 | $48,447 | $13,000 | 0.34 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Pepperdine University, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 81 graduates with reported earnings and 86 graduates with debt data. Small samples may not be representative.