Public Relations, Advertising, and Applied Communication at San Diego State University
Bachelor's Degree
sdsu.eduAnalysis
San Diego State's communications program delivers something rare: strong graduate outcomes at a price point that makes the investment work. With debt under $18,000—less than half the national average for this major—and first-year earnings of $44,197, graduates start with a debt load they can actually manage while building their careers.
The earnings trajectory tells an encouraging story. That $44,000 starting salary jumps to $62,000 by year four, a 41% increase that outpaces many communication programs. Among California's 17 schools offering this degree, SDSU lands solidly in the middle for earnings (60th percentile) but excels dramatically on affordability. You're getting competitive outcomes with notably lower debt than pricier private alternatives like USC or Pepperdine, which carry significantly higher costs for similar starting salaries.
The 0.39 debt-to-earnings ratio means graduates owe less than five months of their first-year salary—a comfortable position for a field where networking and experience often matter as much as credentials. For families weighing SDSU against California's private universities, the value gap is substantial. You're not sacrificing much in earning potential, but you're saving considerably on the cost to get there.
Where San Diego State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How San Diego State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| San Diego State University | $44,197 | $62,118 | +41% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| University of Southern California | $50,041 | $70,999 | +42% |
| Pepperdine University | $45,988 | $64,905 | +41% |
| Chapman University | $40,141 | $60,270 | +50% |
Compare to Similar Programs in California
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,290 | $44,197 | $62,118 | $17,038 | 0.39 | |
| $13,320 | $50,070 | — | $30,622 | 0.61 | |
| $68,237 | $50,041 | $70,999 | $20,251 | 0.40 | |
| $66,742 | $45,988 | $64,905 | $26,000 | 0.57 | |
| $62,784 | $40,141 | $60,270 | $22,625 | 0.56 | |
| $7,064 | $38,798 | $48,447 | $13,000 | 0.34 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At San Diego State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.