Median Earnings (1yr)
$44,197
82nd percentile (60th in CA)
Median Debt
$17,038
31% below national median
Debt-to-Earnings
0.39
Manageable
Sample Size
102
Adequate data

Analysis

San Diego State's communications program delivers something rare: strong graduate outcomes at a price point that makes the investment work. With debt under $18,000—less than half the national average for this major—and first-year earnings of $44,197, graduates start with a debt load they can actually manage while building their careers.

The earnings trajectory tells an encouraging story. That $44,000 starting salary jumps to $62,000 by year four, a 41% increase that outpaces many communication programs. Among California's 17 schools offering this degree, SDSU lands solidly in the middle for earnings (60th percentile) but excels dramatically on affordability. You're getting competitive outcomes with notably lower debt than pricier private alternatives like USC or Pepperdine, which carry significantly higher costs for similar starting salaries.

The 0.39 debt-to-earnings ratio means graduates owe less than five months of their first-year salary—a comfortable position for a field where networking and experience often matter as much as credentials. For families weighing SDSU against California's private universities, the value gap is substantial. You're not sacrificing much in earning potential, but you're saving considerably on the cost to get there.

Where San Diego State University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

San Diego State UniversityOther public relations, advertising, and applied communication programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How San Diego State University graduates compare to all programs nationally

San Diego State University graduates earn $44k, placing them in the 82th percentile of all public relations, advertising, and applied communication bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in California

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
San Diego State University$44,197$62,118$17,0380.39
National University$50,070$30,6220.61
University of Southern California$50,041$70,999$20,2510.40
Pepperdine University$45,988$64,905$26,0000.57
Chapman University$40,141$60,270$22,6250.56
California State University-Dominguez Hills$38,798$48,447$13,0000.34
National Median$39,794$24,6250.62

Other Public Relations, Advertising, and Applied Communication Programs in California

Compare tuition, earnings, and debt across California schools

SchoolIn-State TuitionEarnings (1yr)Debt
National University
San Diego
$13,320$50,070$30,622
University of Southern California
Los Angeles
$68,237$50,041$20,251
Pepperdine University
Malibu
$66,742$45,988$26,000
Chapman University
Orange
$62,784$40,141$22,625
California State University-Dominguez Hills
Carson
$7,064$38,798$13,000

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At San Diego State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.