Median Earnings (1yr)
$40,141
53rd percentile
60th percentile in California
Median Debt
$22,625
8% below national median

Analysis

Chapman's PR and Communications program stands out for its earnings trajectory rather than its starting point. While the $40,141 first-year salary is only modestly above national and state averages, the 50% jump to $60,270 by year four signals that graduates are successfully navigating the competitive communications industry—likely transitioning from entry-level roles into account management, strategic planning, or creative direction positions that command significantly higher pay.

The program ranks in the 60th percentile among California communications programs, sitting between the more expensive USC/Pepperdine tier and the CSU options. At $22,625 in debt (matching the state median), the debt-to-earnings ratio of 0.56 is manageable, particularly given the strong earnings growth. This suggests Chapman's network and brand carry weight in Southern California's media and agency landscape, where many graduates likely land their first opportunities.

For families willing to invest in a private school experience, this program delivers measurable career advancement that justifies the cost difference over state schools. The key question is whether your student has the drive to push beyond that modest starting salary—those who do appear to unlock significantly better opportunities within a few years.

Where Chapman University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Chapman University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Chapman University$40,141$60,270+50%
University of San Francisco$37,856$86,425+128%
University of Southern California$50,041$70,999+42%
Pepperdine University$45,988$64,905+41%
San Diego State University$44,197$62,118+41%

Compare to Similar Programs in California

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Chapman UniversityOrange$62,784$40,141$60,270$22,6250.56
National UniversitySan Diego$13,320$50,070$30,6220.61
University of Southern CaliforniaLos Angeles$68,237$50,041$70,999$20,2510.40
Pepperdine UniversityMalibu$66,742$45,988$64,905$26,0000.57
San Diego State UniversitySan Diego$8,290$44,197$62,118$17,0380.39
California State University-Dominguez HillsCarson$7,064$38,798$48,447$13,0000.34
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Chapman University, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 52 graduates with reported earnings and 50 graduates with debt data. Small samples may not be representative.