Public Relations, Advertising, and Applied Communication at California State University-Dominguez Hills
Bachelor's Degree
csudh.eduAnalysis
California State University-Dominguez Hills graduates start below the median salary for communications programs in California, but they do so with remarkably little debt—just $13,000 compared to a state median of $22,625. That's one of the lowest debt loads you'll find for this degree, landing in the 95th percentile nationally. For families concerned about borrowing, particularly the 61% of students here receiving Pell grants, this is a meaningful advantage. The initial earnings gap of roughly $700 below California's median matters less when you're carrying half the typical debt burden.
The earnings trajectory improves substantially over time, with graduates seeing a 25% increase to $48,447 by year four. While this still trails private universities like USC or Pepperdine—which start graduates $10,000 higher—those programs typically saddle students with significantly more debt. Cal State Dominguez Hills serves a different market: students who need an affordable path into communications and marketing roles without the financial risk that comes with larger loans.
The practical takeaway: this program won't launch your child into top-tier agency positions immediately, but it provides solid preparation for the field at a fraction of the usual cost. If your family is debt-averse or needs to keep borrowing minimal, the trade-off here is reasonable. The modest starting salary becomes more manageable when paired with loan payments that won't strain an entry-level budget.
Where California State University-Dominguez Hills Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How California State University-Dominguez Hills graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| California State University-Dominguez Hills | $38,798 | $48,447 | +25% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| University of Southern California | $50,041 | $70,999 | +42% |
| Pepperdine University | $45,988 | $64,905 | +41% |
| San Diego State University | $44,197 | $62,118 | +41% |
Compare to Similar Programs in California
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,064 | $38,798 | $48,447 | $13,000 | 0.34 | |
| $13,320 | $50,070 | — | $30,622 | 0.61 | |
| $68,237 | $50,041 | $70,999 | $20,251 | 0.40 | |
| $66,742 | $45,988 | $64,905 | $26,000 | 0.57 | |
| $8,290 | $44,197 | $62,118 | $17,038 | 0.39 | |
| $62,784 | $40,141 | $60,270 | $22,625 | 0.56 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At California State University-Dominguez Hills, approximately 61% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 58 graduates with reported earnings and 43 graduates with debt data. Small samples may not be representative.