Median Earnings (1yr)
$38,798
44th percentile
40th percentile in California
Median Debt
$13,000
47% below national median

Analysis

California State University-Dominguez Hills graduates start below the median salary for communications programs in California, but they do so with remarkably little debt—just $13,000 compared to a state median of $22,625. That's one of the lowest debt loads you'll find for this degree, landing in the 95th percentile nationally. For families concerned about borrowing, particularly the 61% of students here receiving Pell grants, this is a meaningful advantage. The initial earnings gap of roughly $700 below California's median matters less when you're carrying half the typical debt burden.

The earnings trajectory improves substantially over time, with graduates seeing a 25% increase to $48,447 by year four. While this still trails private universities like USC or Pepperdine—which start graduates $10,000 higher—those programs typically saddle students with significantly more debt. Cal State Dominguez Hills serves a different market: students who need an affordable path into communications and marketing roles without the financial risk that comes with larger loans.

The practical takeaway: this program won't launch your child into top-tier agency positions immediately, but it provides solid preparation for the field at a fraction of the usual cost. If your family is debt-averse or needs to keep borrowing minimal, the trade-off here is reasonable. The modest starting salary becomes more manageable when paired with loan payments that won't strain an entry-level budget.

Where California State University-Dominguez Hills Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How California State University-Dominguez Hills graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
California State University-Dominguez Hills$38,798$48,447+25%
University of San Francisco$37,856$86,425+128%
University of Southern California$50,041$70,999+42%
Pepperdine University$45,988$64,905+41%
San Diego State University$44,197$62,118+41%

Compare to Similar Programs in California

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
California State University-Dominguez HillsCarson$7,064$38,798$48,447$13,0000.34
National UniversitySan Diego$13,320$50,070$30,6220.61
University of Southern CaliforniaLos Angeles$68,237$50,041$70,999$20,2510.40
Pepperdine UniversityMalibu$66,742$45,988$64,905$26,0000.57
San Diego State UniversitySan Diego$8,290$44,197$62,118$17,0380.39
Chapman UniversityOrange$62,784$40,141$60,270$22,6250.56
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At California State University-Dominguez Hills, approximately 61% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 58 graduates with reported earnings and 43 graduates with debt data. Small samples may not be representative.