Median Earnings (1yr)
$38,351
41st percentile
40th percentile in Illinois
Median Debt
$26,819
9% above national median

Analysis

Bradley's communications program starts below both state and national medians at $38,351, landing in the 40th percentile among Illinois programs—roughly $3,000 behind the state's typical outcome and about $10,000 less than what graduates from North Central College or U of I Urbana-Champaign earn. That's a meaningful gap when you're comparing schools within the same state system where graduates often compete for the same entry-level PR and advertising positions in Chicago and beyond.

The positive development is genuine earnings momentum: graduates see a 26% increase by year four, reaching $48,400—which actually matches or exceeds what some higher-ranked programs deliver initially. The modest debt load of $26,819 keeps the debt-to-earnings ratio at a manageable 0.70, and graduates carry less debt than 91% of comparable programs nationally. This matters in communications fields where starting salaries rarely justify heavy borrowing.

The practical calculation comes down to whether that four-year runway works for your family. If your child can weather lower starting pay while building experience, Bradley graduates appear to catch up to their peers. But if immediate earning power matters—perhaps because of other financial obligations—the state offers programs with stronger salary floors. The 77% admission rate suggests Bradley is accessible, but the question is whether paying private school tuition makes sense when Illinois State delivers $43,874 from day one at public school pricing.

Where Bradley University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Bradley University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Bradley University$38,351$48,400+26%
University of Illinois Urbana-Champaign$48,063$62,665+30%
DePaul University$41,234$58,268+41%
North Central College$48,549$58,050+20%
Loyola University Chicago$43,308$56,347+30%

Compare to Similar Programs in Illinois

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Bradley UniversityPeoria$39,680$38,351$48,400$26,8190.70
North Central CollegeNaperville$44,394$48,549$58,050$26,8990.55
University of Illinois Urbana-ChampaignChampaign$16,004$48,063$62,665$23,2500.48
Illinois State UniversityNormal$16,021$43,874$53,696$22,5000.51
Loyola University ChicagoChicago$51,716$43,308$56,347$25,0000.58
DePaul UniversityChicago$44,460$41,234$58,268$24,5000.59
National Median—$39,794—$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Bradley University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 92 graduates with reported earnings and 100 graduates with debt data. Small samples may not be representative.