Public Relations, Advertising, and Applied Communication at Bradley University
Bachelor's Degree
Analysis
Bradley's communications program starts below both state and national medians at $38,351, landing in the 40th percentile among Illinois programs—roughly $3,000 behind the state's typical outcome and about $10,000 less than what graduates from North Central College or U of I Urbana-Champaign earn. That's a meaningful gap when you're comparing schools within the same state system where graduates often compete for the same entry-level PR and advertising positions in Chicago and beyond.
The positive development is genuine earnings momentum: graduates see a 26% increase by year four, reaching $48,400—which actually matches or exceeds what some higher-ranked programs deliver initially. The modest debt load of $26,819 keeps the debt-to-earnings ratio at a manageable 0.70, and graduates carry less debt than 91% of comparable programs nationally. This matters in communications fields where starting salaries rarely justify heavy borrowing.
The practical calculation comes down to whether that four-year runway works for your family. If your child can weather lower starting pay while building experience, Bradley graduates appear to catch up to their peers. But if immediate earning power matters—perhaps because of other financial obligations—the state offers programs with stronger salary floors. The 77% admission rate suggests Bradley is accessible, but the question is whether paying private school tuition makes sense when Illinois State delivers $43,874 from day one at public school pricing.
Where Bradley University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Bradley University graduates compare to all programs nationally
Bradley University graduates earn $38k, placing them in the 41th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Illinois
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Illinois (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Bradley University | $38,351 | $48,400 | $26,819 | 0.70 |
| North Central College | $48,549 | $58,050 | $26,899 | 0.55 |
| University of Illinois Urbana-Champaign | $48,063 | $62,665 | $23,250 | 0.48 |
| Illinois State University | $43,874 | $53,696 | $22,500 | 0.51 |
| Loyola University Chicago | $43,308 | $56,347 | $25,000 | 0.58 |
| DePaul University | $41,234 | $58,268 | $24,500 | 0.59 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Illinois
Compare tuition, earnings, and debt across Illinois schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| North Central College Naperville | $44,394 | $48,549 | $26,899 |
| University of Illinois Urbana-Champaign Champaign | $16,004 | $48,063 | $23,250 |
| Illinois State University Normal | $16,021 | $43,874 | $22,500 |
| Loyola University Chicago Chicago | $51,716 | $43,308 | $25,000 |
| DePaul University Chicago | $44,460 | $41,234 | $24,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bradley University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 92 graduates with reported earnings and 100 graduates with debt data. Small samples may not be representative.