Public Relations, Advertising, and Applied Communication at California State University-Long Beach
Bachelor's Degree
csulb.eduAnalysis
The small sample size here demands caution, but the numbers tell a troubling story: graduates earn just $28,226 their first year—roughly $11,000 below California's median for this field and nearly $12,000 below the national benchmark. This places the program in the bottom quartile statewide and bottom 5% nationally. When nearby San Diego State produces PR graduates earning $44,197 and even accounting for CSU Long Beach's lower tuition advantage, that earnings gap is substantial enough to erase any cost savings within a few years.
The debt load of $23,012 sits right at the state median, which means the real issue is the income side of the equation. In a field where entry-level earnings can vary widely based on employer and location, these graduates appear to be landing roles well below what the competitive Southern California market typically offers communications professionals. Given that nearly half the students here receive Pell grants, these below-market salaries hit particularly hard for families counting on a solid return.
With fewer than 30 graduates tracked, these figures could shift dramatically with a larger sample. But right now, families should recognize they're looking at first-year earnings that would make student loan payments a significant burden. If your student is set on this field at a CSU, the data suggests looking closely at what San Diego State's program offers differently—or questioning whether this particular major delivers the career outcomes your family needs.
Where California State University-Long Beach Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How California State University-Long Beach graduates compare to all programs nationally
Compare to Similar Programs in California
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in California (17 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,008 | $28,226 | — | $23,012 | 0.82 | |
| $13,320 | $50,070 | — | $30,622 | 0.61 | |
| $68,237 | $50,041 | $70,999 | $20,251 | 0.40 | |
| $66,742 | $45,988 | $64,905 | $26,000 | 0.57 | |
| $8,290 | $44,197 | $62,118 | $17,038 | 0.39 | |
| $62,784 | $40,141 | $60,270 | $22,625 | 0.56 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At California State University-Long Beach, approximately 49% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 22 graduates with reported earnings and 20 graduates with debt data. Small samples may not be representative.