Public Relations, Advertising, and Applied Communication at Calvin University
Bachelor's Degree
calvin.eduAnalysis
Calvin's communications program sits right at Michigan's median for this field, with comparable programs across the state suggesting first-year earnings around $40,300. That places it slightly above the national benchmark of $39,794, though trailing larger programs like Michigan State by about $5,000. The estimated debt load of $25,832 translates to a 0.64 debt-to-earnings ratio—manageable by most standards, as graduates would owe roughly 64% of their first year's salary.
What's harder to assess here is Calvin's specific edge. The school's 1205 average SAT suggests solid academics, and its low Pell percentage (14%) indicates a wealthier student body that may carry less debt individually. But without actual outcome data for Calvin's program, you're betting on the likelihood that it performs somewhere in the middle of Michigan's communications landscape. Given that several public universities in the state report slightly higher earnings while charging less tuition, the private school premium needs to justify itself through network access, internship pipelines, or career services that meaningfully boost placement.
The numbers suggest neither red flags nor standout results. If your child thrives in Calvin's faith-based environment and has specific connections to Grand Rapids employers, the investment could pay off. Otherwise, compare closely with Michigan's public alternatives that show clearer earnings evidence.
Where Calvin University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $38,670 | $40,299* | — | $25,832* | — | |
| $15,988 | $45,158* | $57,693 | $23,899* | 0.53 | |
| $33,000 | $41,857* | $52,483 | $20,250* | 0.48 | |
| $15,510 | $41,420* | $53,615 | $24,755* | 0.60 | |
| $14,297 | $41,306* | $52,584 | $27,000* | 0.65 | |
| $14,190 | $40,346* | $51,494 | $27,000* | 0.67 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Calvin University, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 11 similar programs in MI. Actual outcomes may vary.