Analysis
Carroll University's Communication and Media Studies program navigates a challenging reality: while similar programs in Wisconsin suggest first-year earnings around $38,164, that figure sits right at the state median for this degree—meaning half of Wisconsin's communication programs produce lower outcomes. The estimated $26,000 in debt creates a manageable 0.68 debt-to-earnings ratio, but the four-year earnings jump to $45,379 signals that graduates here may need patience before seeing stronger returns.
What's concerning is the gap between Carroll and Wisconsin's top communication programs. Peer institutions like Edgewood College and UW-Superior report first-year earnings in the $41,000-$43,000 range—roughly $4,000-$5,000 more annually than comparable programs suggest for Carroll. Over a career, that difference compounds significantly. The program does outpace the national median of $34,959, but Wisconsin's communication market appears competitive, and Carroll's outcomes—based on peer data—place it in the middle of the pack rather than near the top.
The modest debt load is the bright spot here, keeping this program from being a financial risk. But for a private university charging more than state schools, you'd hope to see Carroll differentiate itself with stronger placement or earnings. If your child is drawn to this program specifically, have them investigate what internships, alumni networks, or industry connections justify choosing Carroll over a UW campus that might cost less and, based on available data, deliver comparable or better outcomes.
Where Carroll University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Carroll University | — | $45,379 | — |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| Marquette University | $36,443 | $49,182 | +35% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $37,230 | $38,164* | $45,379 | $26,000* | — | |
| $34,850 | $42,950* | $45,470 | $23,250* | 0.54 | |
| $8,487 | $41,371* | $41,681 | $28,500* | 0.69 | |
| $8,212 | $40,673* | $47,265 | $26,534* | 0.65 | |
| $9,277 | $40,333* | $49,483 | $22,730* | 0.56 | |
| $9,651 | $40,293* | $50,597 | $24,455* | 0.61 | |
| National Median | — | $34,959* | — | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Carroll University, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 16 similar programs in WI. Actual outcomes may vary.