Median Earnings (1yr)
$40,333
78th percentile
60th percentile in Wisconsin
Median Debt
$22,730
9% below national median

Analysis

UW-Eau Claire's communication program outperforms most of its peers, earning graduates about $5,400 more than the typical communications major nationally and $2,200 more than Wisconsin's median. Among the state's 27 programs, this ranks in the 60th percentile—solidly above average, though not quite matching the top-tier UW campuses in Green Bay or Oshkosh. More importantly, the debt load here runs about $3,000 below both state and national norms, creating a favorable 0.56 debt-to-earnings ratio that beats the field.

The earnings trajectory looks healthy, with graduates seeing 23% income growth by year four and reaching nearly $50,000. That's meaningful progress in a field often criticized for weak earning potential. The school's 76% admission rate and solid SAT averages suggest this isn't simply a selectivity story—the program itself appears to prepare students effectively for the job market.

For parents worried about communications degrees being impractical, this data tells a different story. Your child would graduate with manageable debt and earnings that exceed three-quarters of similar programs nationwide. It's not a path to six figures, but it's a reasonable investment that puts graduates ahead of most communications majors from the start.

Where University of Wisconsin-Eau Claire Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of Wisconsin-Eau Claire graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Wisconsin-Eau Claire$40,333$49,483+23%
University of Wisconsin-La Crosse$40,293$50,597+26%
University of Wisconsin-Madison$37,286$50,226+35%
Marquette University$36,443$49,182+35%
University of Wisconsin-Whitewater$39,367$48,323+23%

Compare to Similar Programs in Wisconsin

Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Wisconsin-Eau ClaireEau Claire$9,277$40,333$49,483$22,7300.56
Edgewood CollegeMadison$34,850$42,950$45,470$23,2500.54
University of Wisconsin-SuperiorSuperior$8,487$41,371$41,681$28,5000.69
University of Wisconsin-OshkoshOshkosh$8,212$40,673$47,265$26,5340.65
University of Wisconsin-La CrosseLa Crosse$9,651$40,293$50,597$24,4550.61
University of Wisconsin-WhitewaterWhitewater$8,250$39,367$48,323$26,0000.66
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Eau Claire, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 105 graduates with reported earnings and 106 graduates with debt data. Small samples may not be representative.