Analysis
UW-Eau Claire's communication program outperforms most of its peers, earning graduates about $5,400 more than the typical communications major nationally and $2,200 more than Wisconsin's median. Among the state's 27 programs, this ranks in the 60th percentile—solidly above average, though not quite matching the top-tier UW campuses in Green Bay or Oshkosh. More importantly, the debt load here runs about $3,000 below both state and national norms, creating a favorable 0.56 debt-to-earnings ratio that beats the field.
The earnings trajectory looks healthy, with graduates seeing 23% income growth by year four and reaching nearly $50,000. That's meaningful progress in a field often criticized for weak earning potential. The school's 76% admission rate and solid SAT averages suggest this isn't simply a selectivity story—the program itself appears to prepare students effectively for the job market.
For parents worried about communications degrees being impractical, this data tells a different story. Your child would graduate with manageable debt and earnings that exceed three-quarters of similar programs nationwide. It's not a path to six figures, but it's a reasonable investment that puts graduates ahead of most communications majors from the start.
Where University of Wisconsin-Eau Claire Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Eau Claire graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| Marquette University | $36,443 | $49,182 | +35% |
| University of Wisconsin-Whitewater | $39,367 | $48,323 | +23% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,277 | $40,333 | $49,483 | $22,730 | 0.56 | |
| $34,850 | $42,950 | $45,470 | $23,250 | 0.54 | |
| $8,487 | $41,371 | $41,681 | $28,500 | 0.69 | |
| $8,212 | $40,673 | $47,265 | $26,534 | 0.65 | |
| $9,651 | $40,293 | $50,597 | $24,455 | 0.61 | |
| $8,250 | $39,367 | $48,323 | $26,000 | 0.66 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Eau Claire, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 105 graduates with reported earnings and 106 graduates with debt data. Small samples may not be representative.