Median Earnings (1yr)
$40,293
78th percentile
60th percentile in Wisconsin
Median Debt
$24,455
2% below national median

Analysis

UW-La Crosse's Communication and Media Studies program outperforms most competitors where it matters mostβ€”graduates earn $40,293 right out of the gate and see that grow 26% to over $50,000 within four years. That places this program in the 78th percentile nationally, well above the typical communications degree that starts at $35,000. Within Wisconsin, it ranks in the 60th percentile among 27 programs, sitting just behind UW-Oshkosh and UW-Eau Claire but ahead of most others. The debt load of $24,455 is actually slightly below both state and national medians, creating a debt-to-earnings ratio of 0.61 that graduates can reasonably manage.

The earnings trajectory here is the real differentiator. While many communications programs see graduates struggle to gain financial traction, UW-La Crosse students demonstrate steady income growth that suggests they're building marketable skills. Starting at $40,000 with room to grow beats starting at $35,000 and plateauing, which is the concern with many liberal arts programs. The strong sample size confirms these aren't flukesβ€”this is a consistent pattern.

For parents worried about the practicality of a communications degree, UW-La Crosse offers a pragmatic middle ground: affordable tuition at a state school, manageable debt, and graduates who actually advance in their careers. This isn't the highest-earning option in Wisconsin, but the combination of reasonable cost and solid outcomes makes it a defensible investment.

Where University of Wisconsin-La Crosse Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of Wisconsin-La Crosse graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Wisconsin-La Crosse$40,293$50,597+26%
University of Wisconsin-Madison$37,286$50,226+35%
University of Wisconsin-Eau Claire$40,333$49,483+23%
Marquette University$36,443$49,182+35%
University of Wisconsin-Whitewater$39,367$48,323+23%

Compare to Similar Programs in Wisconsin

Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Wisconsin-La CrosseLa Crosse$9,651$40,293$50,597$24,4550.61
Edgewood CollegeMadison$34,850$42,950$45,470$23,2500.54
University of Wisconsin-SuperiorSuperior$8,487$41,371$41,681$28,5000.69
University of Wisconsin-OshkoshOshkosh$8,212$40,673$47,265$26,5340.65
University of Wisconsin-Eau ClaireEau Claire$9,277$40,333$49,483$22,7300.56
University of Wisconsin-WhitewaterWhitewater$8,250$39,367$48,323$26,0000.66
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-La Crosse, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 123 graduates with reported earnings and 126 graduates with debt data. Small samples may not be representative.