Communication and Media Studies at University of Wisconsin-La Crosse
Bachelor's Degree
Analysis
UW-La Crosse's Communication and Media Studies program outperforms most competitors where it matters most—graduates earn $40,293 right out of the gate and see that grow 26% to over $50,000 within four years. That places this program in the 78th percentile nationally, well above the typical communications degree that starts at $35,000. Within Wisconsin, it ranks in the 60th percentile among 27 programs, sitting just behind UW-Oshkosh and UW-Eau Claire but ahead of most others. The debt load of $24,455 is actually slightly below both state and national medians, creating a debt-to-earnings ratio of 0.61 that graduates can reasonably manage.
The earnings trajectory here is the real differentiator. While many communications programs see graduates struggle to gain financial traction, UW-La Crosse students demonstrate steady income growth that suggests they're building marketable skills. Starting at $40,000 with room to grow beats starting at $35,000 and plateauing, which is the concern with many liberal arts programs. The strong sample size confirms these aren't flukes—this is a consistent pattern.
For parents worried about the practicality of a communications degree, UW-La Crosse offers a pragmatic middle ground: affordable tuition at a state school, manageable debt, and graduates who actually advance in their careers. This isn't the highest-earning option in Wisconsin, but the combination of reasonable cost and solid outcomes makes it a defensible investment.
Where University of Wisconsin-La Crosse Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Wisconsin-La Crosse graduates compare to all programs nationally
University of Wisconsin-La Crosse graduates earn $40k, placing them in the 78th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Wisconsin-La Crosse | $40,293 | $50,597 | $24,455 | 0.61 |
| Edgewood College | $42,950 | $45,470 | $23,250 | 0.54 |
| University of Wisconsin-Superior | $41,371 | $41,681 | $28,500 | 0.69 |
| University of Wisconsin-Oshkosh | $40,673 | $47,265 | $26,534 | 0.65 |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | $22,730 | 0.56 |
| University of Wisconsin-Whitewater | $39,367 | $48,323 | $26,000 | 0.66 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in Wisconsin
Compare tuition, earnings, and debt across Wisconsin schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Edgewood College Madison | $34,850 | $42,950 | $23,250 |
| University of Wisconsin-Superior Superior | $8,487 | $41,371 | $28,500 |
| University of Wisconsin-Oshkosh Oshkosh | $8,212 | $40,673 | $26,534 |
| University of Wisconsin-Eau Claire Eau Claire | $9,277 | $40,333 | $22,730 |
| University of Wisconsin-Whitewater Whitewater | $8,250 | $39,367 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-La Crosse, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 123 graduates with reported earnings and 126 graduates with debt data. Small samples may not be representative.