Analysis
UW-Whitewater's communication program outperforms most competitors on the metric that matters most: graduates earn more than the national average while carrying typical debt loads. Starting at $39,367 and climbing to $48,323 by year four, these earnings exceed the national median by over $4,000 and place graduates in the 73rd percentile nationally. The debt-to-earnings ratio of 0.66 means graduates face manageable paymentsβroughly two-thirds of their first-year salary in total debt.
Within Wisconsin's competitive landscape of 27 programs, Whitewater lands solidly in the middle (60th percentile), trailing schools like Edgewood and UW-Superior by a few thousand dollars annually. However, with an 83% admission rate and a $26,000 median debt burden that's essentially at the state average, accessibility is part of the value here. The 23% earnings growth between years one and four suggests graduates find their footing in the job market reasonably well.
For families concerned about return on investment in a liberal arts degree, this represents a straightforward proposition: better-than-average outcomes at an accessible price point. You won't get the highest earnings in the state, but you'll avoid both excessive debt and the below-average earnings that plague many communication programs nationally.
Where University of Wisconsin-Whitewater Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Whitewater graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Whitewater | $39,367 | $48,323 | +23% |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| Marquette University | $36,443 | $49,182 | +35% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,250 | $39,367 | $48,323 | $26,000 | 0.66 | |
| $34,850 | $42,950 | $45,470 | $23,250 | 0.54 | |
| $8,487 | $41,371 | $41,681 | $28,500 | 0.69 | |
| $8,212 | $40,673 | $47,265 | $26,534 | 0.65 | |
| $9,277 | $40,333 | $49,483 | $22,730 | 0.56 | |
| $9,651 | $40,293 | $50,597 | $24,455 | 0.61 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Whitewater, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 169 graduates with reported earnings and 180 graduates with debt data. Small samples may not be representative.