Analysis
Carthage's communication program starts slowly but builds momentum—first-year graduates earn $33,580, landing below both Wisconsin's median ($38,164) and the national average. This 40th percentile ranking among Wisconsin programs means six out of ten comparable in-state options deliver stronger initial outcomes. The University of Wisconsin system schools, in particular, offer a noticeable earnings advantage at graduation, with several campuses placing graduates $7,000-9,000 ahead.
The value case improves considerably over time. Four years out, earnings jump to $44,520—a 33% increase that outpaces typical wage growth in this field. That trajectory helps offset the modest start, though it doesn't fully close the gap with top state performers. At $26,000 in debt (roughly matching state and national medians), the burden is manageable, with a debt-to-earnings ratio of 0.77 suggesting graduates can handle repayment without undue strain.
For families choosing Carthage over a UW campus, understand the tradeoff: you're accepting lower initial earnings in exchange for whatever campus experience or specific opportunities Carthage offers. The debt load isn't alarming, and the strong earnings growth shows graduates do find their footing professionally. But if maximizing starting salary matters—particularly important in a field where early career connections often dictate trajectory—Wisconsin's public universities deliver more immediate value in this major.
Where Carthage College Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Carthage College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Carthage College | $33,580 | $44,520 | +33% |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| Marquette University | $36,443 | $49,182 | +35% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $36,500 | $33,580 | $44,520 | $26,000 | 0.77 | |
| $34,850 | $42,950 | $45,470 | $23,250 | 0.54 | |
| $8,487 | $41,371 | $41,681 | $28,500 | 0.69 | |
| $8,212 | $40,673 | $47,265 | $26,534 | 0.65 | |
| $9,277 | $40,333 | $49,483 | $22,730 | 0.56 | |
| $9,651 | $40,293 | $50,597 | $24,455 | 0.61 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Carthage College, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 42 graduates with reported earnings and 44 graduates with debt data. Small samples may not be representative.