Public Relations, Advertising, and Applied Communication at Concordia University Ann Arbor
Bachelor's Degree
cuaa.eduAnalysis
In a state where communications programs produce a fairly predictable range of early outcomes, Concordia's estimated figures suggest it lands squarely in the middle of the Michigan pack. Based on comparable programs in the state, graduates typically earn around $40,300 in their first year—matching the state median exactly and sitting just above the national benchmark. Estimated debt of roughly $25,800 translates to a debt-to-earnings ratio of 0.64, meaning graduates would owe about eight months of their first-year salary. That's manageable but not generous, especially when you consider that Michigan State produces significantly stronger earnings ($45,000+) for likely similar debt loads.
The challenge here is that communications fields often reward school reputation and alumni networks, and Concordia's smaller profile may limit those advantages compared to larger Michigan institutions. With only 24% of students receiving Pell grants and an admission rate of 72%, you're looking at a moderately selective private school charging private-school prices for middle-of-the-road outcomes. The estimated numbers don't suggest disaster—the debt burden is reasonable relative to earnings—but they also don't suggest this program commands any particular premium in the job market.
If your child is set on Concordia for other reasons (fit, culture, faith mission), these estimates indicate the communications program won't financially sabotage them. But if career outcomes drive the decision, Michigan's public universities appear to deliver comparable or better earnings potential at likely lower cost.
Where Concordia University Ann Arbor Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Michigan
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Michigan (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $34,200 | $40,299* | — | $25,832* | — | |
| $15,988 | $45,158* | $57,693 | $23,899* | 0.53 | |
| $33,000 | $41,857* | $52,483 | $20,250* | 0.48 | |
| $15,510 | $41,420* | $53,615 | $24,755* | 0.60 | |
| $14,297 | $41,306* | $52,584 | $27,000* | 0.65 | |
| $14,190 | $40,346* | $51,494 | $27,000* | 0.67 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Concordia University Ann Arbor, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 11 similar programs in MI. Actual outcomes may vary.