General Sales, Merchandising at Crafton Hills College
Undergraduate Certificate or Diploma
craftonhills.eduAnalysis
A sales certificate from Crafton Hills College lands right at the national benchmark, with comparable programs producing around $41,000 in first-year earnings—but California's reality is far more sobering. Across 62 programs statewide, the median graduate earns just $15,849, less than half the national figure. This dramatic gap suggests that California's entry-level sales market either pays substantially less or that many certificate holders struggle to land full-time positions that leverage their credential.
The estimated $20,500 debt load becomes particularly concerning in this context. Against California's actual earnings, that's more than a year's salary. Even at the more optimistic national estimate, you're looking at half a year's earnings in debt for what amounts to a brief certificate program. Similar credentials at community colleges often come with minimal or zero debt for California residents, making this debt level worth questioning carefully.
Before committing, understand exactly why this program's costs run higher than typical community college rates and whether graduates are actually securing the retail management or B2B sales roles that command $40,000+ salaries. The wide earnings gap between national estimates and California outcomes suggests many certificate holders end up in standard retail positions that don't require this credential—work your child could access without the debt.
Where Crafton Hills College Stands
Earnings vs. debt across all general sales, merchandising certificate's programs nationally
Compare to Similar Programs in California
General Sales, Merchandising certificate's programs at peer institutions in California (62 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $1,188 | $41,009* | — | $20,500* | — | |
| — | $15,849* | $15,181 | —* | — | |
| — | $15,849* | $15,181 | —* | — | |
| National Median | — | $41,008* | — | $20,500* | 0.50 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Crafton Hills College, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 8 similar programs. Actual outcomes may vary.