Location: Grand Rapids, MI•In-State Tuition: $23,324•Admission Rate: 97%
Est. Earnings (1yr)
$38,234
Est. from national median (55 programs)
Est. Median Debt
$25,603
Est. from national median (20 programs)

Analysis

Is $38,000 in first-year earnings reasonable for a software degree? Nationally, yes—that's exactly what comparable bachelor's programs in Computer Software and Media Applications typically produce. But in Michigan, the story is different. Other software programs in the state show median earnings around $70,000, with University of Michigan grads starting near $100,000 and even Baker College graduates earning $42,000. The $38,000 estimate here, based on national peer programs, suggests this particular pathway may not be capturing the full value of Michigan's stronger-than-average tech job market.

The estimated $25,600 in debt is manageable on paper—a 0.67 debt-to-earnings ratio means roughly eight months of gross income to cover loans. But that calculation assumes the $38,000 estimate holds true. If actual outcomes align more with Michigan's $70,000 median for this field, this becomes a solid financial proposition. If they track closer to the national average, you're looking at entry-level earnings that lag behind what other in-state options are delivering for similar credentials.

With a 97% admission rate and 30% of students on Pell grants, Davenport serves a broad population, but the lack of published outcomes data makes it impossible to know whether this specific program connects graduates to Michigan's better-paying tech opportunities. Before committing, get placement data directly from the school—where graduates actually work and what they actually earn matters more than peer program estimates.

Where Davenport University Stands

Earnings vs. debt across all computer software and media applications bachelors's programs nationally

Davenport University (estimated ±10%)Other computer software and media applications programs

Dashed lines show national medians. Upper-left = best value.

Compare to Similar Programs in Michigan

Computer Software and Media Applications bachelors's programs at peer institutions in Michigan (6 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Davenport UniversityGrand Rapids$23,324$38,234*—$25,603*—
University of Michigan-Ann ArborAnn Arbor$17,228$98,117*—$19,769*0.20
Baker CollegeOwosso$12,810$41,784*$71,920$49,189*1.18
National Median—$38,234*—$27,000*0.71
* Estimated from similar programs

Career Paths

Occupations commonly associated with computer software and media applications graduates

Computer and Information Systems Managers

Plan, direct, or coordinate activities in such fields as electronic data processing, information systems, systems analysis, and computer programming.

$171,200/yrJobs growth:Bachelor's degree

Computer and Information Research Scientists

Conduct research into fundamental computer and information science as theorists, designers, or inventors. Develop solutions to problems in the field of computer hardware and software.

$140,910/yrJobs growth:Master's degree

Software Developers

Research, design, and develop computer and network software or specialized utility programs. Analyze user needs and develop software solutions, applying principles and techniques of computer science, engineering, and mathematical analysis. Update software or enhance existing software capabilities. May work with computer hardware engineers to integrate hardware and software systems, and develop specifications and performance requirements. May maintain databases within an application area, working individually or coordinating database development as part of a team.

$131,450/yrJobs growth:Bachelor's degree

Database Administrators

Administer, test, and implement computer databases, applying knowledge of database management systems. Coordinate changes to computer databases. Identify, investigate, and resolve database performance issues, database capacity, and database scalability. May plan, coordinate, and implement security measures to safeguard computer databases.

$123,100/yrJobs growth:Bachelor's degree

Database Architects

Design strategies for enterprise databases, data warehouse systems, and multidimensional networks. Set standards for database operations, programming, query processes, and security. Model, design, and construct large relational databases or data warehouses. Create and optimize data models for warehouse infrastructure and workflow. Integrate new systems with existing warehouse structure and refine system performance and functionality.

$123,100/yrJobs growth:Bachelor's degree

Data Warehousing Specialists

Design, model, or implement corporate data warehousing activities. Program and configure warehouses of database information and provide support to warehouse users.

$123,100/yrJobs growth:Bachelor's degree

Data Scientists

Develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Apply data mining, data modeling, natural language processing, and machine learning to extract and analyze information from large structured and unstructured datasets. Visualize, interpret, and report data findings. May create dynamic data reports.

$112,590/yrJobs growth:Bachelor's degree

Business Intelligence Analysts

Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.

$112,590/yrJobs growth:Bachelor's degree

Clinical Data Managers

Apply knowledge of health care and database management to analyze clinical data, and to identify and report trends.

$112,590/yrJobs growth:Bachelor's degree

Special Effects Artists and Animators

Create special effects or animations using film, video, computers, or other electronic tools and media for use in products, such as computer games, movies, music videos, and commercials.

$99,800/yrJobs growth:Bachelor's degree

Computer Programmers

Create, modify, and test the code and scripts that allow computer applications to run. Work from specifications drawn up by software and web developers or other individuals. May develop and write computer programs to store, locate, and retrieve specific documents, data, and information.

$98,670/yrJobs growth:Bachelor's degree

Web Developers

Develop and implement websites, web applications, application databases, and interactive web interfaces. Evaluate code to ensure that it is properly structured, meets industry standards, and is compatible with browsers and devices. Optimize website performance, scalability, and server-side code and processes. May develop website infrastructure and integrate websites with other computer applications.

$95,380/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Davenport University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 55 similar programs. Actual outcomes may vary.