Analysis
A debt load around $24,500 positions Dominican's marketing program near typical levels for this degree—the national median is nearly identical—but the earnings picture tells a more complicated story. Based on comparable marketing programs across Illinois, first-year earnings hover around $43,300, which puts graduates squarely at the state median but well behind what students at nearby schools achieve. Marketing majors from schools like Illinois State and Loyola earn $51,000-plus in their first year, creating a nearly $8,000 annual gap.
The debt-to-earnings ratio of 0.57 sits in manageable territory, meaning graduates would owe roughly seven months of salary. That's workable if earnings grow steadily—and marketing can offer that trajectory for those who land in strong companies or digital-focused roles. However, the gap between Dominican's estimated outcomes and the state's top performers raises questions about placement strength and employer networks. With half the student body on Pell grants, many families here are counting on immediate return on investment.
For families evaluating this program, the central question is whether Dominican provides comparable career support to justify choosing it over state universities that appear to deliver stronger early earnings. The numbers suggest this marketing degree carries reasonable debt but may not open the same doors as programs at larger Illinois schools, making job placement resources and internship connections critical differentiators worth investigating.
Where Dominican University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Illinois
Marketing bachelors's programs at peer institutions in Illinois (37 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $37,844 | $43,320* | — | $24,509* | — | |
| $16,004 | $69,273* | $78,864 | $20,000* | 0.29 | |
| $55,704 | $56,684* | — | —* | — | |
| $16,021 | $51,687* | $63,704 | $20,500* | 0.40 | |
| $12,700 | $51,137* | $59,336 | $23,875* | 0.47 | |
| $51,716 | $51,065* | $73,410 | $25,000* | 0.49 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Dominican University, approximately 49% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 23 similar programs in IL. Actual outcomes may vary.