Public Relations, Advertising, and Applied Communication at Dordt University
Bachelor's Degree
dordt.eduAnalysis
Six comparable communications programs across Iowa suggest first-year earnings around $42,000 for this type of degree—putting Dordt's estimated outcomes right at the state median and slightly above what most communications graduates earn nationally. The estimated debt load of $25,832 is manageable, creating a debt-to-earnings ratio of 0.61 that should allow for reasonable repayment on a typical communications salary.
What's encouraging is that similar programs in Iowa cluster tightly together in the low-to-mid $40,000 range, from Drake's $44,492 down to Loras's $40,938. This consistency suggests the Iowa market for communications graduates is fairly stable, regardless of which school you attend. Dordt's Christian liberal arts focus may provide distinctive preparation, but the earning potential appears to track with other Iowa programs rather than standing notably apart.
The core question is whether your student feels confident about communications as a career path. The estimated numbers suggest this program won't create crushing debt, but they also indicate modest starting salaries that are typical for the field. If your child has specific interests in nonprofit communications, faith-based organizations, or small-market media—areas where Dordt's network might be particularly strong—this could be a solid fit. Just recognize you're investing in a relationship-focused field where advancement depends heavily on networking and experience, not just the credential itself.
Where Dordt University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Iowa
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Iowa (17 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $35,960 | $42,228* | — | $25,832* | — | |
| $49,944 | $44,492* | $58,012 | $23,250* | 0.52 | |
| $9,728 | $43,755* | $48,546 | $21,096* | 0.48 | |
| $10,497 | $42,530* | $53,543 | $24,750* | 0.58 | |
| $46,212 | $41,925* | — | —* | — | |
| $38,298 | $40,938* | $49,138 | $26,581* | 0.65 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Dordt University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 6 similar programs in IA. Actual outcomes may vary.