Median Earnings (1yr)
$40,938
61st percentile
40th percentile in Iowa
Median Debt
$26,581
8% above national median

Analysis

Loras College's communications program sits in an awkward middle position among Iowa schools—it beats the national average but trails most in-state alternatives, including the state's public universities. At $40,938 first-year, graduates earn slightly above the $39,794 national median, but they're making about $1,300 less than peers who attend the University of Iowa or Iowa State. That gap matters when you're comparing tuition costs between a private college and in-state public options.

The debt load of $26,581 is reasonable but not exceptional—it's higher than what you'd carry from most Iowa public schools. The 20% earnings growth to $49,138 by year four shows solid progression, and the debt-to-earnings ratio of 0.65 suggests graduates can manage their payments without overwhelming financial stress. Still, the 40th percentile ranking among Iowa programs indicates this isn't a standout choice if your child is deciding between multiple in-state acceptances.

The major caveat here is the small sample size, which makes these numbers less reliable than data from larger programs. If your child has strong ties to Loras or values its smaller environment, the financial picture isn't alarming. But if you're simply comparing outcomes, Iowa's public universities offer similar or better earnings potential at a lower cost—a combination that's hard to beat for an anxious parent watching the bottom line.

Where Loras College Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Loras College graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Loras College$40,938$49,138+20%
Drake University$44,492$58,012+30%
Coe College$40,167$57,149+42%
Iowa State University$42,530$53,543+26%
University of Northern Iowa$43,755$48,546+11%

Compare to Similar Programs in Iowa

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Iowa (17 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Loras CollegeDubuque$38,298$40,938$49,138$26,5810.65
Drake UniversityDes Moines$49,944$44,492$58,012$23,2500.52
University of Northern IowaCedar Falls$9,728$43,755$48,546$21,0960.48
Iowa State UniversityAmes$10,497$42,530$53,543$24,7500.58
Simpson CollegeIndianola$46,212$41,925
Coe CollegeCedar Rapids$52,576$40,167$57,149
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Loras College, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 24 graduates with reported earnings and 25 graduates with debt data. Small samples may not be representative.