Analysis
Loras College's communications program sits in an awkward middle position among Iowa schools—it beats the national average but trails most in-state alternatives, including the state's public universities. At $40,938 first-year, graduates earn slightly above the $39,794 national median, but they're making about $1,300 less than peers who attend the University of Iowa or Iowa State. That gap matters when you're comparing tuition costs between a private college and in-state public options.
The debt load of $26,581 is reasonable but not exceptional—it's higher than what you'd carry from most Iowa public schools. The 20% earnings growth to $49,138 by year four shows solid progression, and the debt-to-earnings ratio of 0.65 suggests graduates can manage their payments without overwhelming financial stress. Still, the 40th percentile ranking among Iowa programs indicates this isn't a standout choice if your child is deciding between multiple in-state acceptances.
The major caveat here is the small sample size, which makes these numbers less reliable than data from larger programs. If your child has strong ties to Loras or values its smaller environment, the financial picture isn't alarming. But if you're simply comparing outcomes, Iowa's public universities offer similar or better earnings potential at a lower cost—a combination that's hard to beat for an anxious parent watching the bottom line.
Where Loras College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Loras College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Loras College | $40,938 | $49,138 | +20% |
| Drake University | $44,492 | $58,012 | +30% |
| Coe College | $40,167 | $57,149 | +42% |
| Iowa State University | $42,530 | $53,543 | +26% |
| University of Northern Iowa | $43,755 | $48,546 | +11% |
Compare to Similar Programs in Iowa
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Iowa (17 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $38,298 | $40,938 | $49,138 | $26,581 | 0.65 | |
| $49,944 | $44,492 | $58,012 | $23,250 | 0.52 | |
| $9,728 | $43,755 | $48,546 | $21,096 | 0.48 | |
| $10,497 | $42,530 | $53,543 | $24,750 | 0.58 | |
| $46,212 | $41,925 | — | — | — | |
| $52,576 | $40,167 | $57,149 | — | — | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Loras College, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 25 graduates with debt data. Small samples may not be representative.