Public Relations, Advertising, and Applied Communication at Drake University
Bachelor's Degree
Analysis
Drake University graduates in this communications program earn $44,492 in their first year—well above the national median of $39,794 and placing them in the 83rd percentile nationally. Within Iowa, Drake sits comfortably in the 60th percentile among 17 programs, trailing only University of Northern Iowa and Iowa State by small margins. The stronger showing comes from robust earnings growth: that initial salary jumps 30% to $58,012 by year four, suggesting graduates are advancing quickly in their careers rather than hitting an early ceiling.
The $23,250 in median debt translates to a manageable 0.52 debt-to-earnings ratio—graduates owe roughly half their first-year salary, which is actually slightly below the national median debt of $24,625 for this field. This combination of above-average starting pay and below-average debt creates a favorable financial profile, especially for a private university where families often expect higher debt loads.
The program's strength appears to be in career trajectory rather than just starting salary. While you're not getting the absolute highest first-year earnings in Iowa (Northern Iowa edges Drake by about $700), the 30% growth rate suggests graduates are finding opportunities for advancement. For a moderately selective private school in Des Moines—a city with a surprisingly strong insurance and corporate communications sector—this represents solid value in a field where earnings can vary widely based on industry placement.
Where Drake University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Drake University graduates compare to all programs nationally
Drake University graduates earn $44k, placing them in the 83th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Iowa
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Iowa (17 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Drake University | $44,492 | $58,012 | $23,250 | 0.52 |
| University of Northern Iowa | $43,755 | $48,546 | $21,096 | 0.48 |
| Iowa State University | $42,530 | $53,543 | $24,750 | 0.58 |
| Simpson College | $41,925 | — | — | — |
| Loras College | $40,938 | $49,138 | $26,581 | 0.65 |
| Coe College | $40,167 | $57,149 | — | — |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Iowa
Compare tuition, earnings, and debt across Iowa schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Northern Iowa Cedar Falls | $9,728 | $43,755 | $21,096 |
| Iowa State University Ames | $10,497 | $42,530 | $24,750 |
| Simpson College Indianola | $46,212 | $41,925 | — |
| Loras College Dubuque | $38,298 | $40,938 | $26,581 |
| Coe College Cedar Rapids | $52,576 | $40,167 | — |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Drake University, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 35 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.