Median Earnings (1yr)
$44,492
83rd percentile
60th percentile in Iowa
Median Debt
$23,250
6% below national median

Analysis

Drake University graduates in this communications program earn $44,492 in their first year—well above the national median of $39,794 and placing them in the 83rd percentile nationally. Within Iowa, Drake sits comfortably in the 60th percentile among 17 programs, trailing only University of Northern Iowa and Iowa State by small margins. The stronger showing comes from robust earnings growth: that initial salary jumps 30% to $58,012 by year four, suggesting graduates are advancing quickly in their careers rather than hitting an early ceiling.

The $23,250 in median debt translates to a manageable 0.52 debt-to-earnings ratio—graduates owe roughly half their first-year salary, which is actually slightly below the national median debt of $24,625 for this field. This combination of above-average starting pay and below-average debt creates a favorable financial profile, especially for a private university where families often expect higher debt loads.

The program's strength appears to be in career trajectory rather than just starting salary. While you're not getting the absolute highest first-year earnings in Iowa (Northern Iowa edges Drake by about $700), the 30% growth rate suggests graduates are finding opportunities for advancement. For a moderately selective private school in Des Moines—a city with a surprisingly strong insurance and corporate communications sector—this represents solid value in a field where earnings can vary widely based on industry placement.

Where Drake University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Drake University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Drake University$44,492$58,012+30%
Coe College$40,167$57,149+42%
Iowa State University$42,530$53,543+26%
Loras College$40,938$49,138+20%
University of Northern Iowa$43,755$48,546+11%

Compare to Similar Programs in Iowa

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Iowa (17 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Drake UniversityDes Moines$49,944$44,492$58,012$23,2500.52
University of Northern IowaCedar Falls$9,728$43,755$48,546$21,0960.48
Iowa State UniversityAmes$10,497$42,530$53,543$24,7500.58
Simpson CollegeIndianola$46,212$41,925
Loras CollegeDubuque$38,298$40,938$49,138$26,5810.65
Coe CollegeCedar Rapids$52,576$40,167$57,149
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Drake University, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 35 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.