Public Relations, Advertising, and Applied Communication at Drake University
Bachelor's Degree
drake.eduAnalysis
Drake University graduates in this communications program earn $44,492 in their first year—well above the national median of $39,794 and placing them in the 83rd percentile nationally. Within Iowa, Drake sits comfortably in the 60th percentile among 17 programs, trailing only University of Northern Iowa and Iowa State by small margins. The stronger showing comes from robust earnings growth: that initial salary jumps 30% to $58,012 by year four, suggesting graduates are advancing quickly in their careers rather than hitting an early ceiling.
The $23,250 in median debt translates to a manageable 0.52 debt-to-earnings ratio—graduates owe roughly half their first-year salary, which is actually slightly below the national median debt of $24,625 for this field. This combination of above-average starting pay and below-average debt creates a favorable financial profile, especially for a private university where families often expect higher debt loads.
The program's strength appears to be in career trajectory rather than just starting salary. While you're not getting the absolute highest first-year earnings in Iowa (Northern Iowa edges Drake by about $700), the 30% growth rate suggests graduates are finding opportunities for advancement. For a moderately selective private school in Des Moines—a city with a surprisingly strong insurance and corporate communications sector—this represents solid value in a field where earnings can vary widely based on industry placement.
Where Drake University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Drake University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Drake University | $44,492 | $58,012 | +30% |
| Coe College | $40,167 | $57,149 | +42% |
| Iowa State University | $42,530 | $53,543 | +26% |
| Loras College | $40,938 | $49,138 | +20% |
| University of Northern Iowa | $43,755 | $48,546 | +11% |
Compare to Similar Programs in Iowa
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Iowa (17 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $49,944 | $44,492 | $58,012 | $23,250 | 0.52 | |
| $9,728 | $43,755 | $48,546 | $21,096 | 0.48 | |
| $10,497 | $42,530 | $53,543 | $24,750 | 0.58 | |
| $46,212 | $41,925 | — | — | — | |
| $38,298 | $40,938 | $49,138 | $26,581 | 0.65 | |
| $52,576 | $40,167 | $57,149 | — | — | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Drake University, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 35 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.