Public Relations, Advertising, and Applied Communication at Iowa State University
Bachelor's Degree
iastate.eduAnalysis
Iowa State's communication program graduates start strong and keep climbing, with earnings jumping 26% to reach $53,543 by year fourβwell above typical trajectories in this field. That first-year salary of $42,530 already exceeds both the national median ($39,794) and Iowa's state median ($42,228), placing graduates in the 76th percentile nationally. The manageable debt load of $24,750 means graduates owe roughly half their first-year salary, a comfortable position that allows them to build financial stability early.
Within Iowa, this program sits squarely in the middle of the packβit's no Drake University, where grads earn slightly more, but it delivers comparable outcomes to other state options at what's likely a lower price point for in-state students. The real standout here is the earnings growth: adding $11,000 in income over four years suggests graduates are successfully advancing into account manager, media strategist, or communications director roles rather than plateauing in entry-level positions.
For a public university program with an 89% admission rate, these numbers represent solid value. Your child would graduate with reasonable debt, start earning immediately above typical communications graduates nationwide, and have clear room for income growth as they gain experience. That's a straightforward path to financial independence in a competitive field.
Where Iowa State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Iowa State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Iowa State University | $42,530 | $53,543 | +26% |
| Drake University | $44,492 | $58,012 | +30% |
| Coe College | $40,167 | $57,149 | +42% |
| Loras College | $40,938 | $49,138 | +20% |
| University of Northern Iowa | $43,755 | $48,546 | +11% |
Compare to Similar Programs in Iowa
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Iowa (17 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,497 | $42,530 | $53,543 | $24,750 | 0.58 | |
| $49,944 | $44,492 | $58,012 | $23,250 | 0.52 | |
| $9,728 | $43,755 | $48,546 | $21,096 | 0.48 | |
| $46,212 | $41,925 | β | β | β | |
| $38,298 | $40,938 | $49,138 | $26,581 | 0.65 | |
| $52,576 | $40,167 | $57,149 | β | β | |
| National Median | β | $39,794 | β | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Iowa State University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 157 graduates with reported earnings and 177 graduates with debt data. Small samples may not be representative.