Public Relations, Advertising, and Applied Communication at Iowa State University
Bachelor's Degree
Analysis
Iowa State's communication program graduates start strong and keep climbing, with earnings jumping 26% to reach $53,543 by year four—well above typical trajectories in this field. That first-year salary of $42,530 already exceeds both the national median ($39,794) and Iowa's state median ($42,228), placing graduates in the 76th percentile nationally. The manageable debt load of $24,750 means graduates owe roughly half their first-year salary, a comfortable position that allows them to build financial stability early.
Within Iowa, this program sits squarely in the middle of the pack—it's no Drake University, where grads earn slightly more, but it delivers comparable outcomes to other state options at what's likely a lower price point for in-state students. The real standout here is the earnings growth: adding $11,000 in income over four years suggests graduates are successfully advancing into account manager, media strategist, or communications director roles rather than plateauing in entry-level positions.
For a public university program with an 89% admission rate, these numbers represent solid value. Your child would graduate with reasonable debt, start earning immediately above typical communications graduates nationwide, and have clear room for income growth as they gain experience. That's a straightforward path to financial independence in a competitive field.
Where Iowa State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Iowa State University graduates compare to all programs nationally
Iowa State University graduates earn $43k, placing them in the 76th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Iowa
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Iowa (17 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Iowa State University | $42,530 | $53,543 | $24,750 | 0.58 |
| Drake University | $44,492 | $58,012 | $23,250 | 0.52 |
| University of Northern Iowa | $43,755 | $48,546 | $21,096 | 0.48 |
| Simpson College | $41,925 | — | — | — |
| Loras College | $40,938 | $49,138 | $26,581 | 0.65 |
| Coe College | $40,167 | $57,149 | — | — |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Iowa
Compare tuition, earnings, and debt across Iowa schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Drake University Des Moines | $49,944 | $44,492 | $23,250 |
| University of Northern Iowa Cedar Falls | $9,728 | $43,755 | $21,096 |
| Simpson College Indianola | $46,212 | $41,925 | — |
| Loras College Dubuque | $38,298 | $40,938 | $26,581 |
| Coe College Cedar Rapids | $52,576 | $40,167 | — |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Iowa State University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 157 graduates with reported earnings and 177 graduates with debt data. Small samples may not be representative.