Public Relations, Advertising, and Applied Communication at University of Northern Iowa
Bachelor's Degree
Analysis
Northern Iowa graduates earn nearly $4,000 more in their first year than the typical communications graduate nationally—placing this program in the 80th percentile. Within Iowa, where several strong programs compete, UNI trails only Drake by about $700 and sits comfortably in the middle of the pack. The debt burden of $21,096 is notably lighter than both the national median ($24,625) and state median ($24,000), creating a debt-to-earnings ratio of 0.48 that should allow most graduates to manage repayment comfortably.
The 11% earnings growth to $48,546 by year four demonstrates steady career progression, and the combination of strong initial placement with manageable debt makes this program particularly compelling at UNI's accessible admission standards. While Drake edges ahead in earnings, that advantage needs to be weighed against likely higher tuition costs. For in-state students, this represents efficient workforce preparation in a competitive field—you're getting above-average outcomes at below-average debt levels from a program that accepts nearly all applicants.
Where University of Northern Iowa Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Northern Iowa graduates compare to all programs nationally
University of Northern Iowa graduates earn $44k, placing them in the 80th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Iowa
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Iowa (17 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Northern Iowa | $43,755 | $48,546 | $21,096 | 0.48 |
| Drake University | $44,492 | $58,012 | $23,250 | 0.52 |
| Iowa State University | $42,530 | $53,543 | $24,750 | 0.58 |
| Simpson College | $41,925 | — | — | — |
| Loras College | $40,938 | $49,138 | $26,581 | 0.65 |
| Coe College | $40,167 | $57,149 | — | — |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Iowa
Compare tuition, earnings, and debt across Iowa schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Drake University Des Moines | $49,944 | $44,492 | $23,250 |
| Iowa State University Ames | $10,497 | $42,530 | $24,750 |
| Simpson College Indianola | $46,212 | $41,925 | — |
| Loras College Dubuque | $38,298 | $40,938 | $26,581 |
| Coe College Cedar Rapids | $52,576 | $40,167 | — |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Northern Iowa, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 44 graduates with reported earnings and 46 graduates with debt data. Small samples may not be representative.