Public Relations, Advertising, and Applied Communication at Eastern Kentucky University
Bachelor's Degree
Analysis
Eastern Kentucky's communications program starts graduates at $34,920, putting them roughly $5,000 behind the national median and $2,000 below Kentucky's typical graduate in this field. Among the ten Kentucky programs offering this degree, it ranks middle-of-the-pack—ahead of smaller regional universities but trailing the state flagship and NKU by significant margins. For context, a UK graduate in this same program earns $10,000 more right out of the gate.
The debt load of $25,192 is actually reasonable for the field, translating to a debt-to-earnings ratio of 0.72. That's manageable, especially given that earnings grow 21% by year four to reach $42,222—which closes the gap with national averages considerably. The financial picture isn't alarming, but it's not particularly strong either. Students here are starting their careers at a disadvantage compared to peers at larger Kentucky universities, though the debt burden won't overwhelm them.
For families weighing in-state options, this makes sense primarily as a cost consideration: if EKU comes significantly cheaper than UK or NKU after scholarships, the lower initial earnings might be worth the tradeoff. But if costs are similar, the other programs offer better career launch pads. The 78% admission rate and high Pell grant enrollment suggest EKU serves students who might not have access to more selective programs—for those students specifically, this degree provides a viable path into communications work without crushing debt.
Where Eastern Kentucky University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Eastern Kentucky University graduates compare to all programs nationally
Eastern Kentucky University graduates earn $35k, placing them in the 21th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Kentucky
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Eastern Kentucky University | $34,920 | $42,222 | $25,192 | 0.72 |
| University of Kentucky | $45,275 | $51,501 | $24,625 | 0.54 |
| Northern Kentucky University | $41,842 | $45,457 | $24,225 | 0.58 |
| Murray State University | $38,054 | $40,465 | $22,250 | 0.58 |
| Western Kentucky University | $35,534 | $46,295 | $25,000 | 0.70 |
| Morehead State University | $27,737 | $37,903 | $24,000 | 0.87 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Kentucky
Compare tuition, earnings, and debt across Kentucky schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Kentucky Lexington | $13,212 | $45,275 | $24,625 |
| Northern Kentucky University Highland Heights | $10,896 | $41,842 | $24,225 |
| Murray State University Murray | $9,708 | $38,054 | $22,250 |
| Western Kentucky University Bowling Green | $11,436 | $35,534 | $25,000 |
| Morehead State University Morehead | $9,838 | $27,737 | $24,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Eastern Kentucky University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 44 graduates with reported earnings and 43 graduates with debt data. Small samples may not be representative.