Public Relations, Advertising, and Applied Communication at Eastern Kentucky University
Bachelor's Degree
eku.eduAnalysis
Eastern Kentucky's communications program starts graduates at $34,920, putting them roughly $5,000 behind the national median and $2,000 below Kentucky's typical graduate in this field. Among the ten Kentucky programs offering this degree, it ranks middle-of-the-pack—ahead of smaller regional universities but trailing the state flagship and NKU by significant margins. For context, a UK graduate in this same program earns $10,000 more right out of the gate.
The debt load of $25,192 is actually reasonable for the field, translating to a debt-to-earnings ratio of 0.72. That's manageable, especially given that earnings grow 21% by year four to reach $42,222—which closes the gap with national averages considerably. The financial picture isn't alarming, but it's not particularly strong either. Students here are starting their careers at a disadvantage compared to peers at larger Kentucky universities, though the debt burden won't overwhelm them.
For families weighing in-state options, this makes sense primarily as a cost consideration: if EKU comes significantly cheaper than UK or NKU after scholarships, the lower initial earnings might be worth the tradeoff. But if costs are similar, the other programs offer better career launch pads. The 78% admission rate and high Pell grant enrollment suggest EKU serves students who might not have access to more selective programs—for those students specifically, this degree provides a viable path into communications work without crushing debt.
Where Eastern Kentucky University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Eastern Kentucky University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Eastern Kentucky University | $34,920 | $42,222 | +21% |
| University of Kentucky | $45,275 | $51,501 | +14% |
| Western Kentucky University | $35,534 | $46,295 | +30% |
| Northern Kentucky University | $41,842 | $45,457 | +9% |
| Murray State University | $38,054 | $40,465 | +6% |
Compare to Similar Programs in Kentucky
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,130 | $34,920 | $42,222 | $25,192 | 0.72 | |
| $13,212 | $45,275 | $51,501 | $24,625 | 0.54 | |
| $10,896 | $41,842 | $45,457 | $24,225 | 0.58 | |
| $9,708 | $38,054 | $40,465 | $22,250 | 0.58 | |
| $11,436 | $35,534 | $46,295 | $25,000 | 0.70 | |
| $9,838 | $27,737 | $37,903 | $24,000 | 0.87 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Eastern Kentucky University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 44 graduates with reported earnings and 43 graduates with debt data. Small samples may not be representative.