Median Earnings (1yr)
$34,920
21st percentile
40th percentile in Kentucky
Median Debt
$25,192
2% above national median

Analysis

Eastern Kentucky's communications program starts graduates at $34,920, putting them roughly $5,000 behind the national median and $2,000 below Kentucky's typical graduate in this field. Among the ten Kentucky programs offering this degree, it ranks middle-of-the-pack—ahead of smaller regional universities but trailing the state flagship and NKU by significant margins. For context, a UK graduate in this same program earns $10,000 more right out of the gate.

The debt load of $25,192 is actually reasonable for the field, translating to a debt-to-earnings ratio of 0.72. That's manageable, especially given that earnings grow 21% by year four to reach $42,222—which closes the gap with national averages considerably. The financial picture isn't alarming, but it's not particularly strong either. Students here are starting their careers at a disadvantage compared to peers at larger Kentucky universities, though the debt burden won't overwhelm them.

For families weighing in-state options, this makes sense primarily as a cost consideration: if EKU comes significantly cheaper than UK or NKU after scholarships, the lower initial earnings might be worth the tradeoff. But if costs are similar, the other programs offer better career launch pads. The 78% admission rate and high Pell grant enrollment suggest EKU serves students who might not have access to more selective programs—for those students specifically, this degree provides a viable path into communications work without crushing debt.

Where Eastern Kentucky University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Eastern Kentucky University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Eastern Kentucky University$34,920$42,222+21%
University of Kentucky$45,275$51,501+14%
Western Kentucky University$35,534$46,295+30%
Northern Kentucky University$41,842$45,457+9%
Murray State University$38,054$40,465+6%

Compare to Similar Programs in Kentucky

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Eastern Kentucky UniversityRichmond$10,130$34,920$42,222$25,1920.72
University of KentuckyLexington$13,212$45,275$51,501$24,6250.54
Northern Kentucky UniversityHighland Heights$10,896$41,842$45,457$24,2250.58
Murray State UniversityMurray$9,708$38,054$40,465$22,2500.58
Western Kentucky UniversityBowling Green$11,436$35,534$46,295$25,0000.70
Morehead State UniversityMorehead$9,838$27,737$37,903$24,0000.87
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Eastern Kentucky University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 44 graduates with reported earnings and 43 graduates with debt data. Small samples may not be representative.