Public Relations, Advertising, and Applied Communication at University of Kentucky
Bachelor's Degree
Analysis
University of Kentucky's communications program graduates earn $45,275 in their first year—about $14,000 more than the national median and nearly $9,000 above Kentucky's state median. That 86th percentile national ranking isn't just statistical noise: it reflects a program that's successfully leveraging UK's flagship status and industry connections to get students into better-paying entry-level positions. Among Kentucky programs, UK leads by a significant margin, outpacing even Northern Kentucky University by more than $3,000.
The financial picture looks manageable. With median debt of $24,625 and a debt-to-earnings ratio of 0.54, graduates typically owe about half their first-year salary—reasonable territory for a communications degree. Earnings climb to $51,500 by year four, showing 14% growth that suggests graduates are gaining traction in their careers rather than plateauing quickly.
For parents concerned about return on investment in a creative field, this program delivers tangible advantages. The combination of above-average starting salaries, controlled debt levels, and consistent earnings growth makes UK's communications program a solid choice—particularly for in-state students paying lower tuition. You're not gambling on uncertain outcomes here; the data shows UK graduates consistently out-earn their peers both statewide and nationally.
Where University of Kentucky Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Kentucky graduates compare to all programs nationally
University of Kentucky graduates earn $45k, placing them in the 86th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Kentucky
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Kentucky | $45,275 | $51,501 | $24,625 | 0.54 |
| Northern Kentucky University | $41,842 | $45,457 | $24,225 | 0.58 |
| Murray State University | $38,054 | $40,465 | $22,250 | 0.58 |
| Western Kentucky University | $35,534 | $46,295 | $25,000 | 0.70 |
| Eastern Kentucky University | $34,920 | $42,222 | $25,192 | 0.72 |
| Morehead State University | $27,737 | $37,903 | $24,000 | 0.87 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Kentucky
Compare tuition, earnings, and debt across Kentucky schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Northern Kentucky University Highland Heights | $10,896 | $41,842 | $24,225 |
| Murray State University Murray | $9,708 | $38,054 | $22,250 |
| Western Kentucky University Bowling Green | $11,436 | $35,534 | $25,000 |
| Eastern Kentucky University Richmond | $10,130 | $34,920 | $25,192 |
| Morehead State University Morehead | $9,838 | $27,737 | $24,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Kentucky, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 166 graduates with reported earnings and 177 graduates with debt data. Small samples may not be representative.