Public Relations, Advertising, and Applied Communication at Western Kentucky University
Bachelor's Degree
Analysis
Western Kentucky's communications program starts graduates $4,000 below the national median, but the story improves considerably over time. That 30% jump in earnings—from $35,534 to $46,295—eventually pushes graduates past both state and national benchmarks. Among Kentucky's ten communications programs, this ranks squarely in the middle at the 40th percentile, though it trails stronger programs at UK and Northern Kentucky by roughly $10,000 in early-career earnings.
The $25,000 debt load is nearly identical to state and national medians, creating a manageable 0.70 debt-to-earnings ratio in year one. By year four, when earnings hit the mid-$40s, that debt burden becomes quite reasonable. The challenge is that first few years after graduation, when entry-level communications salaries are stretched thin and loan payments kick in.
For families seeking an affordable communications degree in Kentucky, this is a solid middle-tier option—especially if your student receives in-state tuition or additional aid. The earnings trajectory suggests this program adequately prepares graduates for career advancement, even if the starting line feels modest. Just ensure your student understands they'll need to budget carefully those first couple of years while their salary catches up to the debt.
Where Western Kentucky University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Western Kentucky University graduates compare to all programs nationally
Western Kentucky University graduates earn $36k, placing them in the 24th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Kentucky
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Western Kentucky University | $35,534 | $46,295 | $25,000 | 0.70 |
| University of Kentucky | $45,275 | $51,501 | $24,625 | 0.54 |
| Northern Kentucky University | $41,842 | $45,457 | $24,225 | 0.58 |
| Murray State University | $38,054 | $40,465 | $22,250 | 0.58 |
| Eastern Kentucky University | $34,920 | $42,222 | $25,192 | 0.72 |
| Morehead State University | $27,737 | $37,903 | $24,000 | 0.87 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Kentucky
Compare tuition, earnings, and debt across Kentucky schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Kentucky Lexington | $13,212 | $45,275 | $24,625 |
| Northern Kentucky University Highland Heights | $10,896 | $41,842 | $24,225 |
| Murray State University Murray | $9,708 | $38,054 | $22,250 |
| Eastern Kentucky University Richmond | $10,130 | $34,920 | $25,192 |
| Morehead State University Morehead | $9,838 | $27,737 | $24,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 78 graduates with reported earnings and 81 graduates with debt data. Small samples may not be representative.