Median Earnings (1yr)
$35,534
24th percentile
40th percentile in Kentucky
Median Debt
$25,000
2% above national median

Analysis

Western Kentucky's communications program starts graduates $4,000 below the national median, but the story improves considerably over time. That 30% jump in earnings—from $35,534 to $46,295—eventually pushes graduates past both state and national benchmarks. Among Kentucky's ten communications programs, this ranks squarely in the middle at the 40th percentile, though it trails stronger programs at UK and Northern Kentucky by roughly $10,000 in early-career earnings.

The $25,000 debt load is nearly identical to state and national medians, creating a manageable 0.70 debt-to-earnings ratio in year one. By year four, when earnings hit the mid-$40s, that debt burden becomes quite reasonable. The challenge is that first few years after graduation, when entry-level communications salaries are stretched thin and loan payments kick in.

For families seeking an affordable communications degree in Kentucky, this is a solid middle-tier option—especially if your student receives in-state tuition or additional aid. The earnings trajectory suggests this program adequately prepares graduates for career advancement, even if the starting line feels modest. Just ensure your student understands they'll need to budget carefully those first couple of years while their salary catches up to the debt.

Where Western Kentucky University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Western Kentucky University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Western Kentucky University$35,534$46,295+30%
University of Kentucky$45,275$51,501+14%
Northern Kentucky University$41,842$45,457+9%
Eastern Kentucky University$34,920$42,222+21%
Murray State University$38,054$40,465+6%

Compare to Similar Programs in Kentucky

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Western Kentucky UniversityBowling Green$11,436$35,534$46,295$25,0000.70
University of KentuckyLexington$13,212$45,275$51,501$24,6250.54
Northern Kentucky UniversityHighland Heights$10,896$41,842$45,457$24,2250.58
Murray State UniversityMurray$9,708$38,054$40,465$22,2500.58
Eastern Kentucky UniversityRichmond$10,130$34,920$42,222$25,1920.72
Morehead State UniversityMorehead$9,838$27,737$37,903$24,0000.87
National Median—$39,794—$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 78 graduates with reported earnings and 81 graduates with debt data. Small samples may not be representative.