Median Earnings (1yr)
$35,534
24th percentile (40th in KY)
Median Debt
$25,000
2% above national median
Debt-to-Earnings
0.70
Manageable
Sample Size
78
Adequate data

Analysis

Western Kentucky's communications program starts graduates $4,000 below the national median, but the story improves considerably over time. That 30% jump in earnings—from $35,534 to $46,295—eventually pushes graduates past both state and national benchmarks. Among Kentucky's ten communications programs, this ranks squarely in the middle at the 40th percentile, though it trails stronger programs at UK and Northern Kentucky by roughly $10,000 in early-career earnings.

The $25,000 debt load is nearly identical to state and national medians, creating a manageable 0.70 debt-to-earnings ratio in year one. By year four, when earnings hit the mid-$40s, that debt burden becomes quite reasonable. The challenge is that first few years after graduation, when entry-level communications salaries are stretched thin and loan payments kick in.

For families seeking an affordable communications degree in Kentucky, this is a solid middle-tier option—especially if your student receives in-state tuition or additional aid. The earnings trajectory suggests this program adequately prepares graduates for career advancement, even if the starting line feels modest. Just ensure your student understands they'll need to budget carefully those first couple of years while their salary catches up to the debt.

Where Western Kentucky University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Western Kentucky UniversityOther public relations, advertising, and applied communication programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Western Kentucky University graduates compare to all programs nationally

Western Kentucky University graduates earn $36k, placing them in the 24th percentile of all public relations, advertising, and applied communication bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Kentucky

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Western Kentucky University$35,534$46,295$25,0000.70
University of Kentucky$45,275$51,501$24,6250.54
Northern Kentucky University$41,842$45,457$24,2250.58
Murray State University$38,054$40,465$22,2500.58
Eastern Kentucky University$34,920$42,222$25,1920.72
Morehead State University$27,737$37,903$24,0000.87
National Median$39,794—$24,6250.62

Other Public Relations, Advertising, and Applied Communication Programs in Kentucky

Compare tuition, earnings, and debt across Kentucky schools

SchoolIn-State TuitionEarnings (1yr)Debt
University of Kentucky
Lexington
$13,212$45,275$24,625
Northern Kentucky University
Highland Heights
$10,896$41,842$24,225
Murray State University
Murray
$9,708$38,054$22,250
Eastern Kentucky University
Richmond
$10,130$34,920$25,192
Morehead State University
Morehead
$9,838$27,737$24,000

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 78 graduates with reported earnings and 81 graduates with debt data. Small samples may not be representative.