Public Relations, Advertising, and Applied Communication at Western Kentucky University
Bachelor's Degree
wku.eduAnalysis
Western Kentucky's communications program starts graduates $4,000 below the national median, but the story improves considerably over time. That 30% jump in earnings—from $35,534 to $46,295—eventually pushes graduates past both state and national benchmarks. Among Kentucky's ten communications programs, this ranks squarely in the middle at the 40th percentile, though it trails stronger programs at UK and Northern Kentucky by roughly $10,000 in early-career earnings.
The $25,000 debt load is nearly identical to state and national medians, creating a manageable 0.70 debt-to-earnings ratio in year one. By year four, when earnings hit the mid-$40s, that debt burden becomes quite reasonable. The challenge is that first few years after graduation, when entry-level communications salaries are stretched thin and loan payments kick in.
For families seeking an affordable communications degree in Kentucky, this is a solid middle-tier option—especially if your student receives in-state tuition or additional aid. The earnings trajectory suggests this program adequately prepares graduates for career advancement, even if the starting line feels modest. Just ensure your student understands they'll need to budget carefully those first couple of years while their salary catches up to the debt.
Where Western Kentucky University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Western Kentucky University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Western Kentucky University | $35,534 | $46,295 | +30% |
| University of Kentucky | $45,275 | $51,501 | +14% |
| Northern Kentucky University | $41,842 | $45,457 | +9% |
| Eastern Kentucky University | $34,920 | $42,222 | +21% |
| Murray State University | $38,054 | $40,465 | +6% |
Compare to Similar Programs in Kentucky
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,436 | $35,534 | $46,295 | $25,000 | 0.70 | |
| $13,212 | $45,275 | $51,501 | $24,625 | 0.54 | |
| $10,896 | $41,842 | $45,457 | $24,225 | 0.58 | |
| $9,708 | $38,054 | $40,465 | $22,250 | 0.58 | |
| $10,130 | $34,920 | $42,222 | $25,192 | 0.72 | |
| $9,838 | $27,737 | $37,903 | $24,000 | 0.87 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Kentucky University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 78 graduates with reported earnings and 81 graduates with debt data. Small samples may not be representative.