Median Earnings (1yr)
$41,842
70th percentile
60th percentile in Kentucky
Median Debt
$24,225
2% below national median

Analysis

Northern Kentucky University's communications program beats both state and national medians by meaningful margins—$5,000 more than the typical Kentucky graduate in this field and $2,000 above the national average. Among Kentucky's ten programs, it ranks second only to the University of Kentucky, despite NKU's near-open admission policy. The debt load of $24,225 is essentially average for the field, creating a manageable 0.58 debt-to-earnings ratio that graduates can reasonably pay down within a few years.

The 9% earnings growth to $45,457 by year four suggests stable career progression, though it's worth noting this still trails UK's first-year figure. For families looking at Kentucky options and weighing tuition costs, NKU delivers strong outcomes at what's likely a lower price point than UK—particularly for Northern Kentucky residents who want to stay close to Cincinnati's job market. The program's performance relative to nearby schools like Eastern Kentucky ($35K) or Morehead ($28K) is substantial.

This is a solid choice for Kentucky students interested in communications work, offering above-average outcomes without requiring the debt loads that can burden new graduates. The combination of accessible admissions, reasonable debt, and earnings that outpace most state alternatives makes this a practical path into the field.

Where Northern Kentucky University Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How Northern Kentucky University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Northern Kentucky University$41,842$45,457+9%
University of Kentucky$45,275$51,501+14%
Western Kentucky University$35,534$46,295+30%
Eastern Kentucky University$34,920$42,222+21%
Murray State University$38,054$40,465+6%

Compare to Similar Programs in Kentucky

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Northern Kentucky UniversityHighland Heights$10,896$41,842$45,457$24,2250.58
University of KentuckyLexington$13,212$45,275$51,501$24,6250.54
Murray State UniversityMurray$9,708$38,054$40,465$22,2500.58
Western Kentucky UniversityBowling Green$11,436$35,534$46,295$25,0000.70
Eastern Kentucky UniversityRichmond$10,130$34,920$42,222$25,1920.72
Morehead State UniversityMorehead$9,838$27,737$37,903$24,0000.87
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Northern Kentucky University, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 46 graduates with reported earnings and 51 graduates with debt data. Small samples may not be representative.