Public Relations, Advertising, and Applied Communication at Northern Kentucky University
Bachelor's Degree
nku.eduAnalysis
Northern Kentucky University's communications program beats both state and national medians by meaningful margins—$5,000 more than the typical Kentucky graduate in this field and $2,000 above the national average. Among Kentucky's ten programs, it ranks second only to the University of Kentucky, despite NKU's near-open admission policy. The debt load of $24,225 is essentially average for the field, creating a manageable 0.58 debt-to-earnings ratio that graduates can reasonably pay down within a few years.
The 9% earnings growth to $45,457 by year four suggests stable career progression, though it's worth noting this still trails UK's first-year figure. For families looking at Kentucky options and weighing tuition costs, NKU delivers strong outcomes at what's likely a lower price point than UK—particularly for Northern Kentucky residents who want to stay close to Cincinnati's job market. The program's performance relative to nearby schools like Eastern Kentucky ($35K) or Morehead ($28K) is substantial.
This is a solid choice for Kentucky students interested in communications work, offering above-average outcomes without requiring the debt loads that can burden new graduates. The combination of accessible admissions, reasonable debt, and earnings that outpace most state alternatives makes this a practical path into the field.
Where Northern Kentucky University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Northern Kentucky University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Northern Kentucky University | $41,842 | $45,457 | +9% |
| University of Kentucky | $45,275 | $51,501 | +14% |
| Western Kentucky University | $35,534 | $46,295 | +30% |
| Eastern Kentucky University | $34,920 | $42,222 | +21% |
| Murray State University | $38,054 | $40,465 | +6% |
Compare to Similar Programs in Kentucky
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,896 | $41,842 | $45,457 | $24,225 | 0.58 | |
| $13,212 | $45,275 | $51,501 | $24,625 | 0.54 | |
| $9,708 | $38,054 | $40,465 | $22,250 | 0.58 | |
| $11,436 | $35,534 | $46,295 | $25,000 | 0.70 | |
| $10,130 | $34,920 | $42,222 | $25,192 | 0.72 | |
| $9,838 | $27,737 | $37,903 | $24,000 | 0.87 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northern Kentucky University, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 46 graduates with reported earnings and 51 graduates with debt data. Small samples may not be representative.