Public Relations, Advertising, and Applied Communication at Northern Kentucky University
Bachelor's Degree
Analysis
Northern Kentucky University's communications program beats both state and national medians by meaningful margins—$5,000 more than the typical Kentucky graduate in this field and $2,000 above the national average. Among Kentucky's ten programs, it ranks second only to the University of Kentucky, despite NKU's near-open admission policy. The debt load of $24,225 is essentially average for the field, creating a manageable 0.58 debt-to-earnings ratio that graduates can reasonably pay down within a few years.
The 9% earnings growth to $45,457 by year four suggests stable career progression, though it's worth noting this still trails UK's first-year figure. For families looking at Kentucky options and weighing tuition costs, NKU delivers strong outcomes at what's likely a lower price point than UK—particularly for Northern Kentucky residents who want to stay close to Cincinnati's job market. The program's performance relative to nearby schools like Eastern Kentucky ($35K) or Morehead ($28K) is substantial.
This is a solid choice for Kentucky students interested in communications work, offering above-average outcomes without requiring the debt loads that can burden new graduates. The combination of accessible admissions, reasonable debt, and earnings that outpace most state alternatives makes this a practical path into the field.
Where Northern Kentucky University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Northern Kentucky University graduates compare to all programs nationally
Northern Kentucky University graduates earn $42k, placing them in the 70th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Kentucky
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Kentucky (10 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Northern Kentucky University | $41,842 | $45,457 | $24,225 | 0.58 |
| University of Kentucky | $45,275 | $51,501 | $24,625 | 0.54 |
| Murray State University | $38,054 | $40,465 | $22,250 | 0.58 |
| Western Kentucky University | $35,534 | $46,295 | $25,000 | 0.70 |
| Eastern Kentucky University | $34,920 | $42,222 | $25,192 | 0.72 |
| Morehead State University | $27,737 | $37,903 | $24,000 | 0.87 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Kentucky
Compare tuition, earnings, and debt across Kentucky schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Kentucky Lexington | $13,212 | $45,275 | $24,625 |
| Murray State University Murray | $9,708 | $38,054 | $22,250 |
| Western Kentucky University Bowling Green | $11,436 | $35,534 | $25,000 |
| Eastern Kentucky University Richmond | $10,130 | $34,920 | $25,192 |
| Morehead State University Morehead | $9,838 | $27,737 | $24,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northern Kentucky University, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 46 graduates with reported earnings and 51 graduates with debt data. Small samples may not be representative.