Marketing at Elmhurst University
Bachelor's Degree
Analysis
Elmhurst's marketing graduates start slow but accelerate quickly—first-year earnings of $40,074 lag behind both the Illinois median ($43,320) and the national average ($44,728), placing the program in just the 22nd percentile nationally. However, by year four, earnings jump to $68,938, a 72% increase that suggests graduates either develop valuable skills over time or successfully pivot into better-paying roles. This trajectory is unusual for marketing programs and worth understanding more deeply.
The modest $19,000 debt load is significantly lower than both state and national medians (around $24,000), which helps offset the initial earnings gap. Still, starting at $40,000 in the Chicago metro area—where cost of living runs high—means tight budgets in those early years. The program ranks at the 40th percentile within Illinois, meaning there are clearly stronger options in-state, including Illinois State and Northern Illinois, where graduates earn above $51,000 from the start.
The real question is whether that impressive earnings growth reflects the program's strength or simply the normal career progression of motivated graduates who would have succeeded anywhere. If your child is patient and can manage lower initial pay, the combination of manageable debt and strong four-year outcomes makes this workable. But families prioritizing immediate post-graduation earnings should look at higher-ranked Illinois programs that deliver from day one.
Where Elmhurst University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Elmhurst University graduates compare to all programs nationally
Elmhurst University graduates earn $40k, placing them in the 22th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Illinois
Marketing bachelors's programs at peer institutions in Illinois (37 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Elmhurst University | $40,074 | $68,938 | $19,000 | 0.47 |
| University of Illinois Urbana-Champaign | $69,273 | $78,864 | $20,000 | 0.29 |
| Illinois Wesleyan University | $56,684 | — | — | — |
| Illinois State University | $51,687 | $63,704 | $20,500 | 0.40 |
| Northern Illinois University | $51,137 | $59,336 | $23,875 | 0.47 |
| Loyola University Chicago | $51,065 | $73,410 | $25,000 | 0.49 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Illinois
Compare tuition, earnings, and debt across Illinois schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Illinois Urbana-Champaign Champaign | $16,004 | $69,273 | $20,000 |
| Illinois Wesleyan University Bloomington | $55,704 | $56,684 | — |
| Illinois State University Normal | $16,021 | $51,687 | $20,500 |
| Northern Illinois University Dekalb | $12,700 | $51,137 | $23,875 |
| Loyola University Chicago Chicago | $51,716 | $51,065 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Elmhurst University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 49 graduates with reported earnings and 43 graduates with debt data. Small samples may not be representative.