Analysis
Elmhurst's marketing graduates start slow but accelerate quickly—first-year earnings of $40,074 lag behind both the Illinois median ($43,320) and the national average ($44,728), placing the program in just the 22nd percentile nationally. However, by year four, earnings jump to $68,938, a 72% increase that suggests graduates either develop valuable skills over time or successfully pivot into better-paying roles. This trajectory is unusual for marketing programs and worth understanding more deeply.
The modest $19,000 debt load is significantly lower than both state and national medians (around $24,000), which helps offset the initial earnings gap. Still, starting at $40,000 in the Chicago metro area—where cost of living runs high—means tight budgets in those early years. The program ranks at the 40th percentile within Illinois, meaning there are clearly stronger options in-state, including Illinois State and Northern Illinois, where graduates earn above $51,000 from the start.
The real question is whether that impressive earnings growth reflects the program's strength or simply the normal career progression of motivated graduates who would have succeeded anywhere. If your child is patient and can manage lower initial pay, the combination of manageable debt and strong four-year outcomes makes this workable. But families prioritizing immediate post-graduation earnings should look at higher-ranked Illinois programs that deliver from day one.
Where Elmhurst University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Elmhurst University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Elmhurst University | $40,074 | $68,938 | +72% |
| University of Illinois Urbana-Champaign | $69,273 | $78,864 | +14% |
| Loyola University Chicago | $51,065 | $73,410 | +44% |
| DePaul University | $50,012 | $67,367 | +35% |
| Illinois State University | $51,687 | $63,704 | +23% |
Compare to Similar Programs in Illinois
Marketing bachelors's programs at peer institutions in Illinois (37 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $41,628 | $40,074 | $68,938 | $19,000 | 0.47 | |
| $16,004 | $69,273 | $78,864 | $20,000 | 0.29 | |
| $55,704 | $56,684 | — | — | — | |
| $16,021 | $51,687 | $63,704 | $20,500 | 0.40 | |
| $12,700 | $51,137 | $59,336 | $23,875 | 0.47 | |
| $51,716 | $51,065 | $73,410 | $25,000 | 0.49 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Elmhurst University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 49 graduates with reported earnings and 43 graduates with debt data. Small samples may not be representative.