Analysis
Kansas marketing programs typically produce first-year earnings around $44,400, which puts Friends University right at the state median—though the bigger public universities like K-State and KU place graduates about $4,000-$6,000 higher. With an estimated $26,000 in debt, this program sits just above both state and national benchmarks for marketing degrees, creating a debt-to-earnings ratio that's manageable but not impressive.
The practical challenge is that marketing is an earnings field where pedigree and campus recruiting networks matter. Friends serves a population with significant financial need (34% receive Pell grants), but comparable programs suggest graduates here won't have the salary cushion that larger state schools provide for managing debt. That extra $4,000-$6,000 annually from Kansas or K-State compounds meaningfully over the first decade of a career—it's the difference between paying down loans aggressively versus treading water.
For families evaluating this investment, the question isn't whether a marketing degree from Friends can lead to decent employment—peer data suggests it can. The question is whether the smaller school environment and personalized attention justify paying similar debt for lower estimated earnings than the state's flagship programs. If your student thrives in smaller settings and has already been admitted to Friends with strong aid, the numbers work. But if they're comparing acceptance letters and K-State or Washburn are options at similar cost, those schools' track records suggest stronger financial outcomes.
Where Friends University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Kansas
Marketing bachelors's programs at peer institutions in Kansas (21 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $32,748 | $44,401* | — | $26,000* | — | |
| $10,942 | $50,468* | $61,965 | $25,000* | 0.50 | |
| $11,700 | $48,204* | $67,616 | $21,893* | 0.45 | |
| $9,578 | $47,963* | $57,133 | $27,000* | 0.56 | |
| $5,633 | $45,619* | — | $31,000* | 0.68 | |
| $8,008 | $44,401* | $53,586 | $23,994* | 0.54 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Friends University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 9 similar programs in KS. Actual outcomes may vary.